Predicting Success. Evidence-Based Strategies to Hire the Right People and Build the Best Team

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

How innovative leaders create meaningful cultures that attract and retain top talent Building a culture of purpose is one of the greatest challenges facing modern leaders, as today's best minds are looking for meaning, not just jobs. More than any other single factor, cultures of purpose power winning organizations, attracting the smartest, most creative, most passionate talent. For leaders building cultures of purpose, the commercial pursuit of sustainability provides the most reliable blueprint. While sustainability has been commonly misconstrued as a description of a set of problems, Christoph Lueneburger shows that it is really a solution to problems, capable of inspiring people and forging cultures.Sharing his exclusive, in-depth dialogues with chief sustainability officers, CEOs, and board chairmen, Lueneburger reveals how sustainability works at places where it works best, including Chrysler, Unilever, TNT, Walmart, and Bloomberg. Featuring a clear three-phase process that helps leaders assess the talent needed to develop organizations characterized by energy, resilience, and openness, A Culture of Purpose offers leaders the right questions to ask in order to: Tap and Nurture Your Current Corporate Strengths: Learn how to recognize, cultivate, and leverage the competencies of your current talent to develop your leadership team. Hire the Right Team: Ask the right questions to identify the innate personality traits in potential new hires, regardless of level and function, to bring on board those most likely to succeed in and shape your organization. Craft Your Culture: Create an environment that unleashes these competencies and traits and pushes them to the fore. Shape how people relate to one another and collectively go for what would be out of reach to them individually. Many books have described the «what» and the «how» of sustainability, but this is the first to reveal the «who.» Lueneburger changes dated preconceptions to show that sustainability is not an ideological mindset but a cultural trait of a resilient business. For leaders ready to build and strengthen a winning business, A Culture of Purpose is an education, a revelation, and an invitation to the next generation of success.

Hire with Your Head Updated with new case studies and more coverage of the impact and importance of the Internet in the hiring process, this indispensable guide has shown tens of thousands of managers and human resources professionals how to find the perfect candidate for any position. Lou Adler's Performance-based Hiring is more powerful than ever! «We have chosen Performance-based Hiring because it's a comprehensive process, it's behaviorally grounded, managers and recruiters find it easy to use, and it works.» -Marshall Utterson, Director Staffing, AIG Enterprise Services, LLC «Everyone's looking for the perfect means to make effective hiring decisions. A trained interviewer armed with the right tools is the best solution. Performance-based Hiring is a proven methodology to get these results.» -John Ganley, Vice President and Chief Talent Officer, Quest Software «Any staffing director that doesn't send all of their people through Performance-based Hiring training is missing out on top talent, plain and simple. This should be the standard throughout the industry.» -Dan Hilbert, Recruiting Manager, Valero Energy Corporation «Performance-based Hiring has been the most successful recruitment tool that we have added to our organization over the past few years. In fact, these tools have not only produced amazing outcomes-in terms of selecting the best fit in an extremely tight labor market-but with a level of success among our operations customers that I have rarely seen with other HR products.» -Trudy Knoepke-Campbell, Director, Workforce Planning, HealthEast(r) Care System

The Tokens tells the fascinating story of Eric, a skilled craftsman and builder. During the course of his business journey, Eric struggles to take his burgeoning company to the next level. A chance encounter introduces him to Carl, a retired multimillionaire. Carl offers Eric the opportunity to take any material and supplies from his log cabin in exchange for demolishing the building. While working on the cabin, Eric discovers an unexpected and mystifying gift from Carl, a note and a wooden token. As his relationship with Carl evolves, Eric is faced with countless business challenges and growth. Carl becomes a close friend and indispensable mentor offering his wisdom, knowledge, and business tips (tokens). Eric applies these valuable lessons and discovers the importance of the core concepts that created success for the members of Carl's mastermind group. Along the way, Eric also learns to appreciate the insights and advice from his own grandfather. The Tokens is centered on the building and construction industry and each business lesson helps to build a foundation of success that is so vital for sustaining growth and overcoming challenges. Written by successful entrepreneurs and devout instructors of personal and professional development, The Tokens outlines the eleven points for developing and maintaining a successful building or construction business with many of the lessons applicable to any business. The authors explain how to build confidence, become a person of integrity and optimism, create successful relationships, learn to overcome obstacles, and much more. The Tokens is an informative, entertaining, and heartwarming parable that motivates, inspires, and teaches.

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

"Finally, a resource....guide…roadmap....to help team members and team leaders alike understand what it takes to function as a high performing team, how doing so can personally enrich your life, and why it's critical for organizations to function only in this way. The Emotionally Intelligent Team connects the dots between the task at hand, achieving and making a difference, and personal happiness. Imagine where humankind would be if every entity on the planet operated within a series of high performing teams. Marcia Hughes and James Terrell show us that it's possible!" —Suzanne Kirk, SVP, Branch Service Center, Bank of the West «We value teams at Medtronic so we know that this book will be a powerful tool in understanding and developing successful team behaviors!» —Michael Mihalczo, District Manager, Walter Cooper, District Manager, Medtronic CRDM «Marcia Hughes' and James Terrell's latest book, The Emotionally Intelligent Team, is a 'must read' for every school district, business and organization that wants to ensure high functioning and productive teams. Based on solid research, this easy-to-read book describes the seven social emotional skills necessary for effective teams, and includes practical strategies any team leader can use to develop and maintain an emotionally intelligent team. Marcia's and James' book has been of tremendous value to the work of the senior administrative team in our school district!» —Linda Fabi, Director of Education, Waterloo Region District School Board «Marcia and James provide a good lens for the way people view others in a team environment. This insight, when combined with measuring one’s own EQ through a test such as the Emotional Quotient inventory (EQ-i ®), provides a powerful lever for improving team performance.» —Steven J. Stein, Ph.D., Founder and CEO of MHS, Co-author of the best seller The EQ Edge: Emotional Intelligence and Your Success and author of Make Your Workplace Great: The 7 Keys to an Emotionally Intelligent Organization «Discovering ways to strengthen teams in an organization can lead to impressive improvement in morale, engagement, productivity, and results. The Emotionally Intelligent Team will help any team take practical steps toward greater collaboration and effectiveness.» —Brian Twillman, EPA Training Officer & Organization Development Specialist, Lead Author EPA's Team Leader Resource Guide US EPA – Office of Executive Services, Office of the Administrator «The most important issue in our networked world is teamwork across levels and boundaries. This masterful work offers a completely new perspective, bringing the power of emotional and social intelligence through engaging insights, exercises and stories to high performance teamwork – creating the opportunity for potentially extraordinary results that are seamless, dynamic, and productive.» —Eileen Rogers, Global Director, Leadership Excellence Programs, Deloitte In this compelling book, authors Marcia Hughes and James Terrell offer practical information and a guide for businesses that want to draw on the power of the emotional competencies of their teams. They reveal how individuals, team members, and leaders can take the steps to become more emotionally intelligent team (ESI) members and show how to put in place the practices and exercises that will help any team grow in emotional intelligence. The book outlines the seven emotional competencies of teams.

Get a practical, actionable, three-step process to build and leverage important relationships Most people know instinctively how to build positive, long-lasting relationships with spouses, friends, and even co-workers–but few of us know how to consciously and systematically build and maintain positive business relationships. For years, The Relationship Edge has successfully shown people how to build personal relationships and repair damaged ones with a proven three-step process. This completely updated third edition offers a fresh perspective on that process and includes more contemporary case studies, as well as how to build and nurture relationships online. Develop the right mindset–understand that personal relationships are vital to business success, both offline and online Ask the right questions–discover the common ground you share with others Do the right thing–be truthful and straightforward or you'll undermine the goodwill you've worked so hard to build Jerry Acuff, the author, has a proven record of success with previous editions of The Relationship Edge With real case studies and step-by-step guidance, The Relationship Edge, Third Edition offers the tools and advice you need to develop strong, rewarding relationships with customers, co-workers, and managers. Jerry Acuff's latest version is packed full of practical, concrete information on the mechanics of interpersonal relationships in the business world, all designed to have you doing business better and more productively than ever.

Bestselling author Jon Gordon returns with his most inspiring book yet—filled with powerful lessons and the greatest success strategies of all. Michael wakes up in the hospital with a bandage on his head and fear in his heart. The stress of building a growing business, with his wife Sarah, caused him to collapse while on a morning jog. When Michael finds out the man who saved his life is a Carpenter he visits him and quickly learns that he is more than just a Carpenter; he is also a builder of lives, careers, people, and teams. As the Carpenter shares his wisdom, Michael attempts to save his business in the face of adversity, rejection, fear, and failure. Along the way he learns that there's no such thing as an overnight success but there are timeless principles to help you stand out, excel, and make an impact on people and the world. Drawing upon his work with countless leaders, sales people, professional and college sports teams, non-profit organizations and schools, Jon Gordon shares an entertaining and enlightening story that will inspire you to build a better life, career, and team with the greatest success strategies of all. If you are ready to create your masterpiece, read The Carpenter and begin the building process today.

Praise for Hire the American Dream «I learned early on that Dave Melton had cracked the code(about hiring and retaining great people) in his Manhattan franchise.His employees, who are all immigrants to the United States, areextremely loyal and are committed to customer service.» —From the Foreword by David A. Brandon, Chairman and CEO, Domino's Pizza, Inc. «This is a must-read book for anyone managing or interested in starting a business, especially in the role of a franchisee. It's loaded with keen insights and best practices for interviewing, hiring, and motivating employees in a very challenging business environment. Dave Melton's story is truly inspirational.» —Jack Whipple, President, National Council of Chain Restaurants «Hire the American Dream provides valuable lessons from the trenches. The school of hard knocks has taught Dave Melton a lot. You'll benefit fromhis experiences—you'll learn about creating incentives, enhancing customerservice, connecting on a personal level, giving feedback, and building world-class teams. Take his ideas and run with them. You'll build more successful teams.» —Robert D. Reid, Dean, College of Business, James Madison University «Dave Melton shares his time-tested approach to creatingrestaurants that are brimming with energy. And it all begins withDave's amazing passion for developing the future owners ofDomino's Pizza stores. If you care this much about developing leaders,you and your business will be richly rewarded for years to come.» —Cheryl Bachelder, CEO, AFC Enterprises, Inc. «Hire the American Dream really gets to the heart of selecting,training, motivating, and ultimately retaining a world-class team whowill care as much about your business as you do and deliver exceptionalcustomer service that can help any business grow.» —Stuart Mathis, President, Mail Boxes Etc., Inc. «This book is filled with great commonsense approaches to customer service and leadership training with an easily understood message thatevery organization needs to hear. In these days when management thoughtis presented in complicated models, there is something refreshing about leadership principles taught by a guy who simply loves to make pizza. This book is for everyone who wants to be a better leader.» —Marshall Cook, Executive Producer, Multi Image Group

How to Read a Paper describes the different types of clinical research reporting, and explains how to critically appraise the publications. The book provides the tools to find and evaluate the literature, and implement the findings in an evidence-based, patient-centered way. Written for anyone in the health care professions who has little or no knowledge of evidence-based medicine, it provides a clear understanding of the concepts and how to put them into practice at the basic, clinical level. Changes for the 4th edition The fourth edition will include two new chapters on important developments in health care research and delivery, but otherwise retains its original style, size, and scope. New chapter on quality improvement – describing papers on quality improvement projects using ebm methods; this will extend the readership to non clinical health care professionals working in hospitals and family practice, and to nurse specialists and practice nurses working in this field New chapter on complex interventions – how to set up research projects involving both qualitative and quantitative methodology (known as mixed methods) Thorough revision and updating of existing chapters and references New illustrations – diagrammatic representations of ebm concepts