Selling With Noble Purpose

Avoiding Audit Pitfalls offers real case studies covering a comprehensive range of challenges and mistakes that any accountant can make during the course of their career. Focusing on everyday mistakes and failures common to auditors in all territories worldwide, the book will cover audit failures that have led to fraud going undetected as well as failure to accurately assess a firm's ability to continue. This book will appeal not only to general accountants and auditors but also to forensic accountant, and students in the field.

Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed; how the various aspects of marketing contribute to performance; what it is that great marketers do; and how the discipline of marketing may develop in the future. While The Marketing Century describes the years since 1911 it also describes the 21st Century: a time when the ability to understand and connect with customers is more rewarding, complex and valuable than ever. It explains: The three forces shaping the past, present and future of marketing: globalization, technology and ethics How people behave and connect – and how businesses can benefit from these insights The need to manage for the long-term as well as the short-term Marketing's impact on business strategy and leadership The last 100 years have seen a rapid rise in the impact of marketing. It is an activity which has grown in scope and significance, with more people than ever before now engaged in the exciting, fast-changing world of marketing. The development of the Chartered Institute of Marketing closely reflects the growth and progress of business in general and marketing in particular. Just as marketing has developed as an activity that is highly valued, varied and vital in its contribution to business success, so the Institute’s work has expanded as an indispensable source of insight, guidance and practical support. The Marketing Century provides expert analysis of some of the most significant developments in marketing of the last 100 years – and the next 100. Each chapter looks at the past, present and future of a different area of marketing, with chapters covering: Strategic Marketing (Martha Rogers and Don Peppers) Customer Relationship Management (Merlin Stone) Segmentation (Malcolm McDonald) Innovation (John Saunders and Veronica Wong) Public Relations (Paul Mylrea) Branding (Graham Hales) Advertising (Jonathan Gabay) Digital Marketing (Philip Sheldrake) Sales and Business Development (Beth Rogers) Sustainability (John Grant) Internal Marketing (Keith Glanfield) Social Marketing (Paul White and Veronica Sharp) Each chapter explains: How the subject has developed What is currently ‘best practice’ How this aspect of marketing connects with other topics The influences and trends shaping the future

A corporate performance management system can transform your business – but only if it is designed and implemented in the right way. this book will provide you with the tools and approaches to help translate your strategy into action and make you aware of the pitfalls to be avoided. The Handbook of Corporate Performance Management takes a practical approach, offering guidance on what works, tools to use, and how leadership makes an essential contribution to success. THE BOOK IS BROADLY DIVIDED INTO FOUR SECTIONS: Section One Provides the essential toolkit for setting up and implementing a corporate performance management system. It covers the processes and approaches you need to make it work. Section two explains how you can use performance management to manage your business from tracking performance through the management review process to checking whether your strategy is still appropriate. Section three provides guidance for measuring specific key areas; financial performance, staff performance, customers, processes, competence and resource development, and sustainability. Section four is about bringing it all together. Case studies of individuals from widely differing organisations, who have all delivered great results, illustrate the importance of good leadership in creating a culture of high performance. The Handbook of Corporate Performance Management is the essential guide to using performance measurement and management to get the best out of your business.

Stimmt Ihre Vertriebsstrategie? Passen Markt und Kunden? Haben Sie die richtige Organisation und die geeigneten Prozesse? Funktioniert Ihre F?hrung so, wie es sein sollte? Und orientieren sich alle Mitarbeiter an den Vertriebs- und Unternehmenszielen? Mit diesem Buch k?nnen Sie Ihre Vertriebsstrategie und -organisation schnell und zuverl?ssig pr?fen, Handlungsfelder identifizieren und Verbesserungspotenziale aufdecken, die meist nicht nur im Vertrieb, sondern auch in anderen Unternehmensbereichen relevant sind. Das Workbook bietet Ihnen zu jedem Element der Vertriebsstrategie eine pr?gnante Einf?hrung, eine Beschreibung der wesentlichen Tools und Ansatzpunkte f?r Aktionen: – Bereich Markt und Kunde: Marktpotenzial, Marke, Kundenorientierung, Alleinstellungsmerkmale – Bereich Organisation und Prozesse: Customer Relationship Management, Kundenbeziehung, Vertriebsstruktur, Vertriebsprozess – Bereich F?hrung: Controlling, Leistungsbedingungen, Kompetenzprofile, Verhaltensziele – Bereich Mitarbeiter: Zieldefinition, Identit?t und Autorit?t, Kompetenzentwicklung, Verhalten Dabei unterscheidet sich der Ansatz dieses Buchs deutlich von anderen B?chern zu Vertrieb und Vertriebsmanagement, denn es – ber?cksichtigt ausdr?cklich die ?konomische Bedeutung des Vertriebs, – macht deutlich, wo Handlungsbedarf besteht und wo nicht, und – erfasst alle typischen Problemfelder.