The DSLR Filmmaker's Handbook. Real-World Production Techniques

This book, written by a senior marketer with over thirty years experience of using marketing techniques and concepts, sets out to describe, contextualize and rate them. Its prime emphasis is on understanding their status so that they can be used to direct the use of shareholder funds effectively. Its conclusion is that seasoned professionals must use their judgement about when and how to use them, but they also need to understand them in depth if they are going to make well-rounded, effective investment decisions. Above all it asks: “how useful and relevant is this concept? Will it improve decision making? Does the damn thing have any credibility and does it work?” “This book combines a rigorous review of a wide range of marketing concepts with many practical examples and case studies. It can be read or dipped into both by seasoned professionals and by those just embarking on their marketing career.” Sir Paul Judge, President, Chartered Institute of Marketing “Laurie Young casts an experienced and skeptical eye on many cherished marketing concepts and techniques. He provides an antidote to the tendency to adopt them without understanding their limitations and possibilities.” Professor George Day, The Wharton School, Chairman of the American Marketing Association “Laurie Young has produced nothing less than the A-Z of marketing. He has journeyed far and wide mapping out hundreds of business, marketing and communications models to produce an extremely useful industry atlas. Certainly it will find a well-thumbed home on my bookshelf.” Hamish Pringle, Director General, Institute of Practitioners in Advertising “This book is much needed by marketing. Its value is in challenging concepts, some of which have been the accepted norm for a long time. But as this book shows, some of these may no longer be relevant and appropriate for marketers in today’s consumer environment.” Mike Johnston, CEO, Dairy Council of Northern Ireland and former Chairman of the Chartered Institute of Marketing “Senior marketers, like those who make up the membership of the Marketing Society, hone the methods and techniques they favour as their career develops. Laurie Young clearly did that and an experienced voice shines through this critique. It is heartening to find that so many concepts have a long history of producing real value for businesses but alarming to find so many of the theorists’ favourites to be so groundless.” Hugh Burkitt, CEO, The Marketing Society

Everything Face Makeup Brush 245 - идеальный выбор для минималиста! Универсальная кисть подходит для работы с сухими и жидкими текстурами: тональной основой, пудрой, румянами или бронзером. Идеальна для поездок или путешествий, поскольку она объединяет в себе сразу 4 бьюти-инструмента. Кисть изготовлена ​​из синтетической щетины UltraPlush ручной стрижки, которая подходит для веганов и изготовлена без тестирования на животных. Благодаря пышной и округлой форме она обеспечивает равномерное нанесение, с ней легко контролировать интенсивность покрытия и создавать плавные и естественные переходы оттенков.

The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. «Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship.» —Luis Vicente, Head of Partnerships, Manchester City Football Club «An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands.» —Faisal Al-Dail, Saudi Post

Состав набора: Кисть c коротким густым ворсом для нанесения сухих и кремовых теней Shading Makeup Brush 307 Овальная кисть c мягким ворсом для растушевки сухих или кремовых теней Essential Crease Makeup Brush 310 Тонкая кисть для жидкой или кремовой подводки Fine Liner Makeup Brush 311 Металлическая щеточка для разделения ресниц Lash Separator 312 Узкая кисть для четких линий и проработки складки века Defining Сrease Makeup Brush 304 Скошенная кисть с плотным ворсом для создания четких линий тенями и гелевыми подводками Definer Makeup Brush 313 Куполообразная кисть для растушевки теней у ресничного края Smudge Makeup Brush 332 Плоская кисть для растушевки кремовых и сухих теней Medium Makeup Brush 308 Будьте во всеоружии с набором из 8 кистей для макияжа глаз Everyday Eye Essentials. В нем есть все необходимое, чтобы работать с любым видом текстур. Набор поможет профессионально создать бесконечное количество макияжей любого вида от естественных до смелых и ярких, в том числе и стойких. Синететический ворс, таклон, обеспечивает максимальный комфорт в процессе создания макияжа. Кисти подходят для веганов, изготовлены без тестирования на животных. Совместимы с любым типом кожи не вызывают раздражений и аллергии. Легко моются, быстро сохнут, не линяют и не теряют своей формы.

Keeping students involved, motivated, and actively learning is challenging educators across the country,yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers college teachers a dynamic model for engaging students and includes over one hundred tips, strategies, and techniques that have been proven to help teachers from a wide variety of disciplines and institutions motivate and connect with their students. The ready-to-use format shows how to apply each of the book's techniques in the classroom and includes purpose, preparation, procedures, examples, online implementation, variations and extensions, observations and advice, and key resources. «Given the current and welcome surge of interest in improving student learning and success, this guide is a timely and important tool, sharply focused on practical strategies that can really matter.» ?Kay McClenney, director, Center for Community College Student Engagement, Community College Leadership Program, the University of Texas at Austin «This book is a 'must' for every new faculty orientation program; it not only emphasizes the importance of concentrating on what students learn but provides clear steps to prepare and execute an engagement technique. Faculty looking for ideas to heighten student engagement in their courses will find usefultechniques that can be adopted, adapted, extended, or modified.» ?Bob Smallwood, cocreator of CLASSE (Classroom Survey of Student Engagement) and assistant to the provost for assessment, Office of Institutional Effectiveness, University of Alabama «Elizabeth Barkley's encyclopedia of active learning techniques (here called SETs) combines both a solid discussion of the research on learning that supports the concept of engagement and real-life examples of these approaches to teaching in action.» ?James Rhem, executive editor, The National Teaching & Learning Forum

Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on «making it» as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women board members dramatically outperform the competition in returns on equity, sales, and invested capital – yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be.

This thoroughly revised and updated second edition of The Trainer’s Handbook presents a comprehensive, systematic approach to developing training skills and competencies. It reflects the current changes in the design, development, and delivery of training that will meet the needs of today’s learner, distance learning, and performance consulting. The book offers a fresh focus on evaluation, includes practical how-to guidance, and a wealth of illustrative real-life examples. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

This is a concise visual guide to the major techniques of regional anesthesia and analgesia for small animal practitioners, with complete coverage of the relevant physics, physiology, and pharmacology. Provides straightforward advice and easy-to-implement strategies for general veterinary practitioners without specialist training who want to incorporate regional anesthesia into their practice Features an accessible design with plenty of diagrams and photos and a convenient and robust spiral-bound format that lays flat for use during procedures Broken into sections which explain techniques by limb or body part and by species Details important anatomy (nerves, bones, and vessels), as well as possible side effects and complications