The Sponsorship Handbook. Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research. «This handbook fills a significant learning gap for the market research profession and Ray Poynter has once again proven that he is a guiding light. The practical and pragmatic advice contained within these pages will be relevant to new students of research, young researchers and experienced researchers that want to understand the basics of online and social media research. Ray’s views on 'how to be better with people' and ‘how to maximise response rates’ are vital clues that are likely to shape the future of market and social research.» —Peter Harris, National President, Australian Market and Social Research Society (AMSRS) «It's hard to imagine anyone better suited to covering the rapidly changing world of online research than Ray Poynter. In this book he shows us why. Whether you are new to online or a veteran interested in broadening your understanding of the full range of techniques—quant and qual—this book is for you.» —Reg Baker, President and Chief Operating Officer, Market Strategies International «Finally, a comprehensive handbook for practitioners, clients, suppliers and students that includes best practices, clear explanations, advice and cautionary warnings. This should be the research benchmark for online research for some time. Poynter proves he is the online market research guru.» —Cam Davis, Ph.D., former Dean and current instructor of the online market research course for the Canadian Marketing Research and Intelligence Association «Ray Poynter's comprehensive, authoritative, easy to read, and knowledgeable handbook has come to our rescue … it is a must read for anyone who needs to engage with customers or stakeholders in a creative, immediate and flexible way that makes maximum use of all the exciting, new technology now open to us. Market researchers need to know this stuff now. I can guarantee that anyone who buys the book will find it a compelling read: they will be constantly turning to the next page in order to find yet another nugget of insight from Ray’s tour de force.» —Dr David Smith, Director, DVL Smith Ltd; Professor, University of Hertfordshire, Business School

The Trainer's Handbook of Leadership Development offers facilitators, human resource professionals, and consultants a wide-variety of tools and techniques for developing leadership competencies and characteristics. Drawing on research from such giants in the leadership field as Warren Bennis, Ken Blanchard, James Kouzes, and Barry Posner, the book's thought-provoking activities are designed to create real and lasting behavior change. «The Trainer's Handbook of Leadership Development features the proven activities and tools that will involve and inspire participants to develop the skills and characteristics that will equip them to lead us into the future. Karen has brought together a powerful collection of tools, competency models, exercises, and training necessary for developing leaders in today's workplace. I recommend this book for anyone who is implementing a leadership development program within their organization. It could easily be used to build the entire program from scratch.»—Louis Carter, CEO, Best Practice Institute «What a gem of a book Karen Lawson has written! Drawing on research by leadership gurus, Karen presents 45 competencies and characteristics critical to leadership excellence. She mines each of these facets for a solid definition and the significance of each. Although many authors shy away from discussing leadership qualities such as authenticity and empathy, Karen deals with them directly. She presents activities that future leaders can use to explore personal leadership qualities. This book is 24kt gold. If you are a leadership development professional, this book is sure to become your gold standard when searching for creative yet practical ways to help develop others into outstanding leaders of the future.»—Elaine Biech, editor, The ASTD Leadership Handbook and author, The Business of Consulting «Developing the complex skills of leadership is critical for personal and organizational success. If you are responsible for helping others build these skills, this book deserves a spot on your bookshelf—or maybe your desk—because you will use it often!»—Kevin Eikenberry, author, Remarkable Leadership: Unleashing Your Leadership Potential One Skill at a Time

The insider's guide to charitable organizations for donors and their advisors Do you know when to use a private foundation, a donor-advised fund, or a charitable remainder trust or other charitable vehicle? Do you know the different tax benefits, limitations, and control rules for each alternative? Do you have an appropriate investment policy for your endowed charities? Do you have a rubric for avoiding fraud? Do you know what to look for to make sure that your charitable donations don't do the opposite of what you intend? In Managing Foundations and Charitable Trusts, Roger D. Silk and James W. Lintott provide a comprehensive guide for charitable donors and their advisers. Additional topics include: Foundation Governance When to seek additional professional help When and how to turn a CRT interest into cash Key tax issues Creating a legacy Why tax planning is so difficult, and how to approach it Straightforward and authoritative, Managing Foundations and Charitable Trusts is a handy, easy-to-read guide that all donors and their advisors will want to keep on hand.

Learn to work effectively and creatively with all versions of ZBrush! ZBrush is used by top artists in Hollywood to model and sculpt characters in such films as Avatar, Iron Man, and Pirates of the Caribbean. In addition, this amazing technology is also used in jewelry design, forensic science, aerospace, video games, toy creation, and the medical field. Written by Pixologic's in-house ZBrush expert Paul Gaboury, this full-color, beautifully illustrated guide provides you with the ultimate tips and tricks to maximize your use of all versions of ZBrush. Reveals numerous little-known tips and tricks that exist within ZBrush, but often go unexploited Shares an abundance of helpful techniques and insights that the author has acquired from years of helping professional artists in various industries Offers dozens of version-neutral solutions and shortcuts in areas such as sculpting, texturing, posing, rendering, and more Features «Artist Spotlights» from several ZBrush experts, offering their how-to's for using the feature-rich software in today's studios Improve your productivity and quality of work with this helpful, easy-to-understand resource.

"The one, only, and by far the best book synthesizing psychology and investing. In addition to providing modern, scientific knowledge about psychology, this book provides a mirror into the mind and wide breadth of knowledge of one of the leading practitioners of brief and effectual cures. Will help to cure your trading and your life." -Victor Niederhoffer, Chief Speculator, Manchester Investments Author, The Education of a Speculator and Practical Speculation «How refreshing! A book that rises above the old NLP model of the 80's and provides insights on how our relationship with the market is indeed a very personal one. Not only has Steenbarger provided some fantastic tools for the trader to transform his mindset, but he has contributed unique trading ideas as well. Brilliant!» -Linda Raschke, President, LBRGroup, Inc. "'Investigate, before you invest' was for many years the slogan of the New York Stock Exchange. I always thought a better one would be, 'Investigate YOURSELF, before you invest.' The Psychology of Trading should help you increase your annual investment rate of return. Mandatory reading for anyone intending to earn a livelihood through trading. " -Yale Hirsch, The Hirsch Organization Inc., Editor, The Stock Trader's Almanac «This highly readable, highly educational, and highly entertaining book will teach you as much about yourself as about trading. It's Oliver Sacks meets Mr. Market-extraordinary tales of ordinary professionals and individuals with investment disorders, and how they successfully overcame them. It is a must-read both for private investors who have been shell-shocked in the bear market and want to learn how to start again, as well as for pros who seek an extra edge from extra inner knowledge. Steenbarger's personal voyage into the mind of the market is destined to become a classic.» -Jon Markman, Managing Editor, CNBC on MSN Money Author, Online Investing and Swing Trading «Dr. Steenbarger's fascinating, highly readable blend of practical insights from his dual careers as a brilliant psychologist and trader will benefit every investor; knowing oneself is as important as knowing the market.» -Laurel Kenner, CNBC.com Columnist, Author, Practical Speculation

As with his weekly column, James Montier's Value Investing is a must read for all students of the financial markets. In short order, Montier shreds the 'efficient market hypothesis', elucidates the pertinence of behavioral finance, and explains the crucial difference between investment process and investment outcomes. Montier makes his arguments with clear insight and spirited good humor, and then backs them up with cold hard facts. Buy this book for yourself, and for anyone you know who cares about their capital! —Seth Klarman, President, The Baupost Group LLC The seductive elegance of classical finance theory is powerful, yet value investing requires that we reject both the precepts of modern portfolio theory (MPT) and pretty much all of its tools and techniques. In this important new book, the highly respected and controversial value investor and behavioural analyst, James Montier explains how value investing is the only tried and tested method of delivering sustainable long-term returns. James shows you why everything you learnt at business school is wrong; how to think properly about valuation and risk; how to avoid the dangers of growth investing; how to be a contrarian; how to short stocks; how to avoid value traps; how to hedge ignorance using cheap insurance. Crucially he also gives real time examples of the principles outlined in the context of the 2008/09 financial crisis. In this book James shares his tried and tested techniques and provides the latest and most cutting edge tools you will need to deploy the value approach successfully. It provides you with the tools to start thinking in a different fashion about the way in which you invest, introducing the ways of over-riding the emotional distractions that will bedevil the pursuit of a value approach and ultimately think and act differently from the herd.

New edition of one of the most influential books on managing software and hardware testing In this new edition of his top-selling book, Rex Black walks you through the steps necessary to manage rigorous testing programs of hardware and software. The preeminent expert in his field, Mr. Black draws upon years of experience as president of both the International and American Software Testing Qualifications boards to offer this extensive resource of all the standards, methods, and tools you'll need. The book covers core testing concepts and thoroughly examines the best test management practices and tools of leading hardware and software vendors. Step-by-step guidelines and real-world scenarios help you follow all necessary processes and avoid mistakes. Producing high-quality computer hardware and software requires careful, professional testing; Managing the Testing Process, Third Edition explains how to achieve that by following a disciplined set of carefully managed and monitored practices and processes The book covers all standards, methods, and tools you need for projects large and small Presents the business case for testing products and reviews the author's latest test assessments Topics include agile testing methods, risk-based testing, IEEE standards, ISTQB certification, distributed and outsourced testing, and more Over 100 pages of new material and case studies have been added to this new edition If you're responsible for managing testing in the real world, Managing the Testing Process, Third Edition is the valuable reference and guide you need.

A single-source guide to harnessing the power of 3D visualization tools for analysis and representation of landscapes Current technology allows designers to model environmental phenomena and space in new and exciting ways that go beyond the two-dimensional plane. The models, illustrations, and animations that can be created usher in a new paradigm of landscape representation that can become analytical tools as well as beautiful imagery. The text focuses on digital modeling methods that can be used to express rich environments using digital tools to develop, composite, and animate scenes. This full-color book provides coverage of 3D visualization tools for land planning and landscape architecture. The methods and theories in Modeling the Environment present landscape representation around a core set of ideas—scene, object, terrain, environment/atmosphere, time/dynamics, and the composite—that centers representation on human experience. Supported by www.lab.visual-logic.com, a website offering tutorials and forums, the text shows you how to use Autodesk 3ds Max to create dynamic landscape environments while also referring to a range of other tools including Google SketchUp, Autodesk Maya, and AutoCAD Civil 3D. It also demonstrates how to integrate 3D visualization tools into existing workflows, and offers critical coverage of intelligent drawings and representations, giving you a glimpse at the future of the profession. This book: Includes sections intended to build upon one another in order to understand the environment as a composite representation of multiple systems interacting Shows how to integrate 3D visualization tools into existing workflows, as opposed to offering an entirely new workflow Emphasizes modeling, animation, and simulation as both design analysis tools and presentation tools Modeling the Environment is essential reading for professionals in landscape architecture, urban planning and design, architecture, and related disciplines who are looking to be at the forefront of technology.

This «Essential Handbook» provides the critical elements from its companion volume, the successful Handbook of Offender Assessment and Treatment. A comprehensive review of assessment and treatment, it covers the major offender groups: sex offenders, violent offenders, offenders with mental and personality disorders, and property offenders. A range of treatment approaches are also included, incorporating behavioural, cognitive, skills-based, anger management, school programs, and family-based approaches. Whilst retaining its international, high quality appeal, The Essential Handbook of Offender Assessment and Treatment is a concise, portable edition for all clinicians, academics and researchers working with offenders across a range of settings.

A computer forensics «how-to» for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware, rootkits, adware, and other invasive software. Written by well-known malware experts, this guide reveals solutions to numerous problems and includes a DVD of custom programs and tools that illustrate the concepts, enhancing your skills. Security professionals face a constant battle against malicious software; this practical manual will improve your analytical capabilities and provide dozens of valuable and innovative solutions Covers classifying malware, packing and unpacking, dynamic malware analysis, decoding and decrypting, rootkit detection, memory forensics, open source malware research, and much more Includes generous amounts of source code in C, Python, and Perl to extend your favorite tools or build new ones, and custom programs on the DVD to demonstrate the solutions Malware Analyst's Cookbook is indispensible to IT security administrators, incident responders, forensic analysts, and malware researchers.