The End of Cheap China, Revised and Updated. Economic and Cultural Trends That Will Disrupt the World

As China evolves, so does the global marketplace—all the way down to the consumer The End of Cheap China is a detailed look at the rise of China, and how it will affect the global marketplace. A thorough exploration of the changes taking place in the Chinese economy, the book explains how much of the Western consumerist culture is built on the back of cheap Chinese factory labor, and warns that the era is coming to a close. Readers will learn why the cheap labor pool is beginning to dry up, what that means for the rest of the world, and how businesses will have to adapt to stay afloat. This updated second edition includes new statistics, the latest news on the Chinese economy, and additional case studies that illustrate the ways in which China has developed—into a brand-new potential market. China's social, political, and economic evolution will affect the entire world. Rising incomes are building pressure on the global commodities market, inflation is only just beginning, and consumers are experiencing sticker shock as cheap labor is becoming harder to find. The End of Cheap China explains the factors driving these changes, the impact that can be expected, and the opportunities that constitute a major silver lining for businesses panicking about the coming paradigm shift. Readers will: Discover the eight mega-trends changing China, and how far the ripples will spread Learn how rising costs in China will dramatically affect the American way of life Examine the rise of Chinese consumption, and the friction it engenders Consider the changes businesses must make to remain profitable in a changing world The global marketplace is evolving, and it's up to businesses to keep pace with the changes. The End of Cheap China provides a roadmap for navigating these changes, helping businesses lead the charge toward a more affluent global economy.

China's changing course, and sustainable success requires a shift in strategy The End of Copycat China helps business executives and investors understand how China's economy is shifting from one based on heavy investment to one on services and consumption by providing insight that help shape effective strategy. Drawing from over 50,000 interviews with entrepreneurs, venture capitalists, private equity investors, private Chinese companies, and multinationals, this book describes how Chinese firms are increasingly focused on innovation rather than copying what worked in America and how consumers are evolving with their hopes, dreams and aspirations. China's growth model of the last three decades is becoming increasingly ineffective, as relying on heavy investment and exports is becoming less and less feasible. Fifty percent of China's growth in 2013 stemmed from consumption, the government is establishing a Free Trade zone in Shanghai and ending the dominance of state-owned enterprises. This book provides a roadmap for companies and investors looking to navigate these changes and capture emerging trends, with deep insight and practical guidance on what innovation looks like in the new China. Survey the development of innovation taking place in China's economy, from an insider's perspective Consider the changes that must take place to shore up the broken growth model Examine the consumer trends emerging in the midst of rapid market evolution Understand how China's rise will impact its neighbors like Japan, Vietnam, Indonesia, and Cambodia China's dramatic shift toward consumption presents a tremendous opportunity for foreign business, but traditional tactics are outdated at best, financially fatal at worst, as local competitors focus on innovation and move up the value chain and as consumers look for new brands and categories to spend money on. New strategies are needed to keep pace with the changing regulatory and consumer environments, and «business as usual» won't get very far. The End of Copycat China is the business guide to this emerging market, with expert guidance from the inside.

The complete oral history of Monty Python – one of comedy's most legendary and influential troupes – publishing to coincide with the 50th anniversary of their BBC debut.With a foreword by John Oliver from Last Week Tonight‘Gilliam is one of the most manipulative bastards in that group of manipulative bastards. Michael is a selfish bastard, Cleese a control freak, Jonesy is shagged out and now forgets everything, and Graham as you know is still dead. I am the only real nice one!’ Eric IdleWith their dead parrots, holy grails and spam, Monty Python revolutionised comedy for the rest of the world. They paved the way for everything from Saturday Night Live to The Young Ones to The Simpsons. Its founding members, including the supremely talented writers/performers John Cleese, Terry Gilliam, Terry Jones and Michael Palin, ushered in a new brand of surrealist comedy: a stream-of-consciousness sketch show that pushed the boundaries of format, style and content. Its legacy is not only important; it’s monumental.In Monty Python Speaks!, David Morgan has extensively interviewed the entire world of Python – from producers and collaborators like Douglas Adams, to the founding members themselves – to create the ultimate record of Britain’s most revolutionary and successful comedy act. Packed with rare and never-before-seen photographs, and told with all the group’s customary wit and irreverence (and spam), this is the inside story of a comedy phenomenon.

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

The complete oral history of Monty Python – one of comedy's most legendary and influential troupes – publishing to coincide with the 50th anniversary of their BBC debut.With a foreword by John Oliver from Last Week Tonight‘Some people think it’s very clever and intelligent, and some people say it’s extremely silly and inconsequential, but not many people ignore it’ Michael PalinWith their dead parrots, holy grails and spam, Monty Python revolutionised comedy for the rest of the world. They paved the way for everything from Saturday Night Live to The Young Ones and The Simpsons, ushering in a new brand of surrealist comedy: a stream-of-consciousness sketch show that pushed the boundaries of format, style and content. Its legacy is not only important; it’s monumental.In Monty Python Speaks!, David Morgan has extensively interviewed the entire world of Python – from producers and collaborators like Douglas Adams and Hank Azaria to the founding members themselves – to create the ultimate record of Britain’s most rebellious and successful comedy act. Packed with rare and never-before-seen photographs, and told with the group’s customary wit and irreverence, this newly updated edition, published to o is the inside story of a comedy phenomenon.

An expert on North Korea sheds new light on the enigmatic tyrant From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. and Japan, the man, his motives, and the mechanisms of his absolute control over a country of twenty-three million people remains shrouded in mystery. In this second edition of his bestselling Kim Jong-il, Michael Breen, a leading expert on North Korea, dispels common myths and fallacies about the so-called «Dear Leader,» while turning a spotlight on the man to reveal his true nature and the nature of his hold over a country ravaged by poverty and famine. Looks at Kim from a broad perspective, unlike most other books that cater exclusively to those interested in policymaking and international relations Features new information about succession plans, as well as the latest scoop on the mounting pressure among world leaders to thwart North Korea's nuclear ambitions Illustrated with rare photographs of Kim and his regime Highly accessible and suitable for anyone interested in learning more about North Korea, it's government, and its leader, Kim Jong-il unravels the mysteries, the myths, and the fallacies about the man in charge in ways that will entice even the harshest critics.

A sharp and provocative new essay collection from the award-winning author of Freedom and The CorrectionsIn The End of the End of the Earth, which gathers essays and speeches written mostly in the past five years, Jonathan Franzen returns with renewed vigour to the themes – both human and literary – that have long preoccupied him. Whether exploring his complex relationship with his uncle, recounting his young adulthood in New York, or offering an illuminating look at the global seabird crisis, these pieces contain all the wit and disabused realism that we’ve come to expect from Franzen.Taken together, these essays trace the progress of a unique and mature mind wrestling with itself, with literature and with some of the most important issues of our day, made more pressing by the current political milieu. The End of the End of the Earth is remarkable, provocative and necessary.

From the best-selling author of Divergent and Carve the Mark comes a stunning collection of futuristic short stories. Illustrated throughout with striking black-and-white illustrations.Within this masterful collection, NO WORLD IS LIKE THE OTHER.Full of friendship and revenge, each story and setting is more strange and wonderful than the last, brimming with new technologies and beings. And yet, in these futuristic lands, the people must still confront deeply human emotions and dilemmas.Veronica Roth reaches into the unknown and immerses readers into six short stories that feel startlingly familiar and profoundly beautiful.With two new stories from the Carve the Mark universe, this collection has something for everyone.

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.