Those Who Are Loved

Give your kids their greatest chance at success Who Do You Think You Are? helps parents, school counselors, and administrators get teens thinking about—and interested in—their future careers. Success in college and beyond relies on thorough prior preparation; by identifying interests and passions early on, young people are better able to plan for the career they want by mapping out the academic path to support it. This book shows you how to guide teens along on this journey, and how to stick with them until they reach the goals they've set. From helping them discover just what it is they're interested in, to finding the institution that will help them flourish and setting out a clear «plan of attack,» this book provides invaluable insight from an expert in student success. No one expects every student to have a definitive life plan by high school graduation, but having some idea of direction is critical. Nearly 3.3 million students will graduate high school this year, and most will head straight to college—but just 20 percent of those who pursue an associate’s degree complete within four years, and only 60 percent of those who pursue a bachelor's degree complete within six years. Even those who earn a degree may struggle to move from school to work. Those who do succeed have done so because they've planned their work and worked their plans. This book shows you how to help your child to be one of the success stories. Map out an academic plan to support each kid’s field of interest Identify the best-fit institution to get them where they want to be Balance support and independence throughout your teen’s journey Help your child be prepared for college so they can succeed far beyond Adults know that success in life comes from plenty of hard work and thorough preparation—but for kids in middle and high school, that lesson is just now beginning to hit home. Who Do You Think You Are? helps you guide them through the transition successfully, so they can come out the other side exactly where they want to be.

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times.The times and circumstances in which people were raised often shape them – yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It’s not what you say in a company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be – and others want to follow.

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company. The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the difference between “also-ran” products versus products that lead. And yet, product marketing is widely misunderstood. Although it includes segmenting customers, positioning your product, creating product collateral, and supporting sales teams, great product marketing achieves much more. It directs the best way to bring your product to market. It shapes what the world thinks about your product and category. It inspires others to tell your product’s story. Part of the bestselling series including INSPIRED and EMPOWERED, LOVED explains the fundamentals of best-in-class product marketing for product teams, marketers, founders and any leader with a product and a vision. Sharing her personal stories as a former product and marketing leader at Microsoft and Netscape, and as an advisor to Silicon Valley startups, venture capitalist, and UC Berkeley engineering graduate school lecturer, Martina Lauchengco distills decades of lessons gleaned from working with hundreds of companies to make LOVED the definitive guide to modern product marketing. With dozens of stories from the trenches of market leaders as well as newer startups with products just beginning their journey, the book shows you: the centrality of product marketing to any product’s success the key skills and actions required to do it well the four fundamentals of product marketing and how to apply them how to hire, lead, and organize product marketing how product marketers optimize crucial collaboration with other functions one-sheet frameworks, tools and agile marketing practices that help simplify and elevate product marketing LOVED is an invitation to rethink tired notions of product marketing and practice a more dynamic, customer and market-centric version that creates raving fans and helps products achieve their full market potential.

The new edition of Dyslexia is written for parents of dyslexic children and the professionals who work with them, and provides information on the role parents can play in supporting their dyslexic child. This updated edition contains new material and up-to-date discussions of current research and programs. Empowers parents by providing them with strategies for dealing with a wide range of concerns including dyspraxia and dyscalculia New sections cover post-school issues, the emotional needs of young people with dyslexia and information on how parents can help at home Features information on some of the more popular interventions for dyslexia, and critical evaluations of ‘alternative treatments’ Includes first–hand accounts of parents’ hopes, successes and setbacks, and extensive lists of organizations and resources

A cutting-edge examination of what it means to be human and to have a 'self' in the face of new scientific developments in cloning, gene-splicing and neural downloading.After seeing his own cells used to grow clumps of new neurons – essentially mini-brains – Philip Ball begins to examine the concepts of identity and consciousness. Delving into humanity's deep evolutionary past to look at how complex creatures like us emerged from single-celled life, he offers a new perspective on how humans think about ourselves. In an age when we are increasingly encouraged to regard the 'self' as an abstract sequence of genetic information, or as a pattern of neural activity that might be 'downloaded' to a computer, I return us to the body – to flesh and blood – and anchor a conception of personhood in this unique and ephemeral mortal coil. How to Build a Human brings us back to ourselves – but in doing so, it challenges old preconceptions and values. It asks us to rethink how we exist in the world.

Ben Horowitz, a leading venture capitalist, modern management expert, and New York Times bestselling author combines lessons both from history and modern organisational practice with practical and often surprising advice to help us build cultures that can weather both good and bad times. The times and circumstances in which people were raised often shape them – yet a few leaders have managed to shape their times. In this follow-up to the bestselling business classic The Hard Thing About Hard Things, Ben Horowitz turns his attention to a question crucial to every organisation: How do you create and sustain the culture you want? This book is a journey through cultures ancient to modern, spotlighting models of leadership and culture-building from the samurai to prison gangs. Along the way, it answers fundamental questions: Who are we? How do people talk about us when we’re not around? How do we treat our customers? Can we be trusted? Because who you are is not the values you list on the wall. It’s not what you say in a company-wide meeting. It’s not your marketing campaign. It’s not even what you believe. Who you are is what you do. This book will help you do the things needed to become the kind of leader you want to be – and others want to follow.