Tim Cook. The Genius Who Took Apple to the Next Level

In the tradition of ‘Agent Zigzag’ comes a breathtaking biography of WWII’s ‘Scarlet Pimpernel’ as fast-paced and emotionally intuitive as the best spy thrillers. This celebrates unsung hero Robert de La Rochefoucauld, an aristocrat turned anti-Nazi saboteur, and his exploits as a British Special Operations Executive-trained resistantA scion of one of the oldest families in France, Robert de La Rochefoucauld was raised in a magnificent chateau and educated in Europe’s finest schools. When the Nazis invaded and imprisoned his father, La Rochefoucauld escaped to England and was trained in the dark arts of anarchy and combat – cracking safes, planting bombs and killing with his bare hands – by a collection of SOE spies. With his newfoundskills, La Rochefoucauld returned to France and organized Resistance cells, blew up fortified compounds and munitions factories, interfered with Germany’s wartime missions and executed Nazi officers. Caught by the Germans, La Rochefoucauld withstood months of torture and escaped his own death sentence, not once but twice.More than just a fast-paced, real-life thriller, The Saboteur is also a deep dive into an endlessly fascinating historical moment, revealing the previously untold story of a network of commandos, motivated by a shared hatred of the Nazis, who battled evil and bravely worked to change the course of history.

Learn how to achieve the highest levels of success without sacrificing who you are In I Took the Only Path to See You , author and CEO Jon Fisher delivers an inspiring message that reminds readers that professional success does NOT have to come at the expense of personal happiness. Fisher is proof that professionals can achieve success on a grand scale without having to sacrifice their personal ethics, personal relationships, and more. The book’s author shares the experiences of those who have risen to become leaders in their fields, some of whom are his close friends. This important book teaches readers: How to achieve success without losing sight of being a good person That, while not everyone makes it to the top of their chosen field, everyone can always work toward healthy personal relationships That personal growth is the key to real and sustained personal happiness Perfect for young entrepreneurs and seasoned professionals alike, I Took the Only Path to See You will also earn a place in the libraries of anyone interested in achieving personal fulfilment while pursuing material success. The road to true success and happiness starts with personal happiness.

A leading executive coach pinpoints three vital traits necessary to advance your career In Getting Ahead, one of the top 50 executive coaches in the United States, Joel Garfinkle reveals his signature model for mastering three skills to take your career to the next level: Perception, Visibility, and Influence. The PVI-model of professional advancement will teach you to: (1) Actively promote yourself as an asset and valuable person inside the organization, (2) Increase your visibility to gain others’ recognition and appreciation for your efforts and (3) Become a person of influence who makes key decisions inside the organization. Getting Ahead will put you ahead of the competition to become a known, valued, and desired commodity at your company. For more than two decades, Joel Garfinkle has worked closely with thousands of executives, senior managers, directors, and employees at the world's leading companies, and has authored 300 articles on leadership Offers detailed guidance on how to increase exposure, boost visibility, enhance perceived value for your organization, and ultimately achieve career advancement Explains how to get your name circulating among higher levels of management so others know you, see your results, and acknowledge the impact you bring to the company

Praise for EMAIL MARKETING by the NUM8ERS «At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results.» —Anne Holland, President, MarketingSherpa «Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book.» —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK «Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers.» —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing «Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology.» —Scott Burkey, Business Development Executive, Definition 6 «Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small.» —Scott Maxwell, founder, OpenView Venture Partners

Maximize your chances to get promoted to the executive level As predictable career paths have become extinct in most organizations, managers aspiring to the C-level job are left to their own devices to determine how to advance their careers. Even in companies committed to talent development, guidance to aspiring executives is often vague and contradictory. This happens, executive coach John Beeson argues, because executive promotions are made based on the decision makers' intuitive sense of whether or not a manager can succeed at higher levels within the organization. Beeson decodes these leadership criteria–the unwritten rules–that companies use to make decisions about who gets promoted and who doesn't, and identifies the six core «selection factors» that are imperative for success at the executive level Demonstrating strategic skills Building a strong management team Managing implementation Exhibiting the capacity for innovation and change Working across organizational boundaries Projecting executive presence Filled with stories of managers who successfully climbed up the executive ladder-and some who struggled-The Unwritten Rules is an invaluable resource for aspiring executives.

ENGAGING STUDENTS In Phillip Schlechty's best-selling book Working on the Work, he outlined a motivational framework for improving student performance by improving the quality of schools designed for students. Engaging Students offers a next-step resource in which Schlechty incorporates what he's learned from the field and from the hundreds of workshops he and the Schlechty Center staff have conducted since Working on the Work was first published. This innovative and practical book is focused on helping teachers become increasingly successful in designing engaging work for their students. Schlechty contends that rather than viewing schools as teaching platforms, schools must be viewed as learning platforms. Rather than seeing schools as knowledge distribution systems, schools must be seen as knowledge work systems. Rather than defining teachers as instructors, teachers must be defined as designers, leaders, and guides to instruction. Engaging Students also includes useful questionnaires that will facilitate discussion, analysis, and action planning at both school and classroom levels. Praise for Engaging Students «In Engaging Students, Schlechty boldly delineates why the focus on engaging students overrides the focus on test scores. Every teacher and administrator in my district will use this guide to transform our entire organization into one that is truly focused on student engagement.» —KIM REDMOND, superintendent, Canton Local Schools, Canton, Ohio «This insightful book reminds us that every decision made in schools should ultimately benefit students. You will find yourself referring to this book again and again as a guide to support you in your role as an educator.» —ALLENE MAGILL, executive director, Professional Association of Georgia Educators, Atlanta, Georgia «Here is a much-enriched framework for everything Dr. Schlechty advocates: well articulated curriculum standards, schools as a platform for learning, teachers as leaders and designers of engaging and meaningful work, and students becoming responsible for their learning.» —NYANA SIMS, K-12 literacy and induction facilitator, Goshen School District, Torrington, Wyoming «By understanding and implementing the principles so thoughtfully articulated in this book, schools can become centers of highly engaged learners—and in that endeavor find again the joy of teaching and learning.» —JOHNNY VESELKA, executive director, Texas Association of School Administrators, Austin, Texas

Compelling tips and tricks to improve your mental skills Don't you wish you were just a little smarter? Ron and Marty Hale-Evans can help with a vast array of witty, practical techniques that tune your brain to peak performance. Founded in current research, Mindhacker features 60 tips, tricks, and games to develop your mental potential. This accessible compilation helps improve memory, accelerate learning, manage time, spark creativity, hone math and logic skills, communicate better, think more clearly, and keep your mind strong and flexible.

Guide to the New HSK Test provides level-specific training for each of the six levels graded in HSK. This is the level 2 volume. The amount of exercises in this book is ten times that of the HSK test paper, including 10 complete sets of test questions distributed in three parts—simulated training, skill training and timed training. Skill training is a newly added section, which summarizes the general rules and test-taking skills based on the contents and characteristics of questions in many HSK real and simulated tests and explains these rules and skills with specific examples. It gives the candidates a relatively clear idea of the basic question types and characteristics of the test to help them quickly find a proper way to answer the questions.

Guide to the New HSK Test provides level-specific training for each of the six levels graded in HSK. This is the level 2 volume. The amount of exercises in this book is ten times that of the HSK test paper, including 10 complete sets of test questions distributed in three parts—simulated training, skill training and timed training. Skill training is a newly added section, which summarizes the general rules and test-taking skills based on the contents and characteristics of questions in many HSK real and simulated tests and explains these rules and skills with specific examples. It gives the candidates a relatively clear idea of the basic question types and characteristics of the test to help them quickly find a proper way to answer the questions.