Understanding Behaviorism

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Peace operations remain a principal tool for managing armed conflict and protecting civilians. The fully revised, expanded and updated third edition of  Understanding Peacekeeping  provides a comprehensive and up-to-date introduction to the theory, history, and politics of peace operations. Drawing on a dataset of nearly two hundred historical and contemporary missions, this book evaluates the changing characteristics of the contemporary international environment in which peace operations are deployed, the strategic purposes peace operations are intended to achieve, and the major challenges facing today’s peacekeepers. All the chapters have been revised and updated, and five new chapters have been added – on stabilization, organized crime, exit strategies, force generation, and the use of force. Part 1 summarizes the central concepts and issues related to peace operations. Part 2 charts the historical development of peacekeeping, from 1945 through to 2020. Part 3 analyses the strategic purposes that United Nations and other peace operations are intended to achieve – namely, prevention, observation, assistance, enforcement, stabilization, and administration. Part 4 looks forward and examines the central challenges facing today’s peacekeepers: force generation, the regionalization and privatization of peace operations, the use of force, civilian protection, gender issues, policing and organized crime, and exit strategies.

Diabetes is one of the most common chronic medical disorders, and its incidence continues to rise. This book offers patients an overview of the disease and the latest treatment regimens. But unlike other books, it also explores the psychological aspects of the disease, focusing on the difficulty many people have in sticking to treatment regimens that typically include dietary restrictions, medication schedules, and frequent blood tests. Packed with insights and practical advice, it helps people understand why they behave the way they do, what’s at stake, and how to motivate themselves to adhere to their recommended treatment.

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Understanding Clinical Papers is a popular and well established introduction to reading clinical papers. It unravels the process of evidence-based practice, using real papers to illustrate how to understand and evaluate published research, and it goes on to provide explanations of important research-related topics.

An inspiring introduction to a vital scientific field. The reader is taken through ten mathematical derivations that lead to important results, explaining in a hands-on manner the key concepts and methods of theoretical population genetics. The derivations are carefully worked out and easy to follow. Particular attention is given to the underlying assumptions and the mathematics used. The results are discussed and broadened out with relevant current implications. All topics feature questions with helpful answers. The book is intended for the reader who already knows some population genetics but requires a more comprehensive understanding. It is particularly suited to those who analyse genetic data and wish to better grasp what their results actually mean. It will also be helpful for those who wish to understand how population genetics contributes to the explanation of evolution. Or as the writers claim: If one wants to understand life ? in all its improbable and amazing richness ? one must start by understanding population genetics.

Now in its Second Edition, this book helps to unravel the process of evidence-based practice, which requires clinicians to evaluate and collate information from the journals they read. Understanding Clinical Papers, Second Edition uses actual papers to illustrate how to understand and evaluate published research, but goes beyond this to provide an explanation of a range of important research-related topics. Understanding Clinical Papers, Second Edition: Covers everything necessary to understand a clinical research paper Examples are illustrated and based uniquely on tables, abstracts and exerts from published clinical research papers Amazingly clear, lively, accessible style The new edition has been markedly improved and extended, containing, for example, new material on measurement scales, systematic reviews, writing a paper, statistics software and critical appraisal “What strikes the reader… straight away is clarity… promises to become a recommended text for undergraduate and postgraduate courses." JOURNAL OF TROPICAL PEDIATRICS “The writing style is amazingly clear and does not require formal course work in biostatistics or epidemiology…We strongly recommend it for beginners and for easy entry into a complex domain and to experts who we think will enjoy it and who will find it useful as they teach, advise and help others.” QUALITY IN HEALTH CARE “What makes this book unique is that each point presented is illustrated with excerpts from actual papers, often three or four per chapter… this is a very effective teaching device." JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION “This book should be an essential addition to the personal libraries of all health care workers who need to use articles in journals. In these days of evidence-based medicine, this should apply to all physicians, nurses and other health professionals.” ONCOLOGY Understanding Clinical Papers, Second Edition is an invaluable resource for everyone involved directly or indirectly in health care – an ultimate guide for those who read clinical literature.

This accessible introductory textbook provides a straightforward, practical explanation of how statistical analysis and error measurements should be applied in biological research. Understanding Statistical Error – A Primer for Biologists: Introduces the essential topic of error analysis to biologists Contains mathematics at a level that all biologists can grasp Presents the formulas required to calculate each confidence interval for use in practice Is based on a successful series of lectures from the author’s established course Assuming no prior knowledge of statistics, this book covers the central topics needed for efficient data analysis, ranging from probability distributions, statistical estimators, confidence intervals, error propagation and uncertainties in linear regression, to advice on how to use error bars in graphs properly. Using simple mathematics, all these topics are carefully explained and illustrated with figures and worked examples. The emphasis throughout is on visual representation and on helping the reader to approach the analysis of experimental data with confidence. This useful guide explains how to evaluate uncertainties of key parameters, such as the mean, median, proportion and correlation coefficient. Crucially, the reader will also learn why confidence intervals are important and how they compare against other measures of uncertainty. Understanding Statistical Error – A Primer for Biologists can be used both by students and researchers to deepen their knowledge and find practical formulae to carry out error analysis calculations. It is a valuable guide for students, experimental biologists and professional researchers in biology, biostatistics, computational biology, cell and molecular biology, ecology, biological chemistry, drug discovery, biophysics, as well as wider subjects within life sciences and any field where error analysis is required.

Designed for those who want to gain an understanding of the fundamental concepts and techniques used in financial management. An underlying premise of the book is that the objective of the firm is to maximize value or wealth. Drawing on a wealth of experience in the academic and professional worlds, the authors discuss how firms can accomplish this objective by making appropriate investment and financing decisions. Bridging the gap between financial theory and practice, the authors present fundamental concepts in an intuitive and nontechnical way, and provide numerous practical financial tips to readers. The focus is on current practice, using results from recent surveys to show the most popular techniques and approaches used by financial managers today. A range of instructor’s resources are available at the accompanying website. Visit www.blackwellpublishing.com/baker for full details.

The comprehensive and engaging introduction to contemporary Christianity, revised and updated The second edition of Understanding Christian Doctrine presents a completely updated and revised edition that builds on the most popular features of the first edition to offer a lively overview to the central beliefs of Christianity. Ian S Markham, a noted authority of Christianity, discusses the great thinkers of the Christian tradition and puts them in conversation with contemporary progressive theologies in a book that goes from Augustine, Aquinas, and Luther to Liberationist, Feminist, and Queer theologies. Designed to be a basic primer, the text is written in a manner that assumes the reader has no prior knowledge of theology or Christian doctrine. The book is designed to present the basic options in all the key areas of Christianity as well as information on how to make complex theological decisions. The author tackles all the key questions from creation to eschatology. Furthermore, Markham makes his own distinctive contribution: he argues that theodicy (traditionally seen as a major difficulty with belief) is actually a theme that links many aspects of Christian doctrine. The revised second edition includes a wealth of new information, including: A lively and comprehensive introduction to Christianity that assumes no prior knowledge of the faith An overview to the great thinkers of Christian tradition that puts them in conversation with progressive liberationist theologies Suggestions that help even the most skeptical to learn to understand and possibly embrace theological assertions Breakout boxes that explain the significance of the text’s various philosophical ideas and positions The text is ideal for anyone interested in learning about the foundations of Christianity as well as new ideas about the faith. Christianity is presented in a manner that embraces the richness of the tradition and affirms the central claims of the historical creeds, while engaging with liberationist challenges to the tradition.