Understanding Color

An accessible but technically rigorous guide to color management for all users in all market segments Understanding Color Management, 2nd Edition explains the basics of color science as needed to understand color profiling software, color measuring instruments, and software applications, such as Adobe Photoshop and proofing RIPs. It also serves as a practical guide to International Color Consortium (ICC) profiles describing procedures for managing color with digital cameras, LCD displays, inkjet proofers, digital presses and web browsers and tablets. Updates since the first edition include new chapters on iPads, tablets and smartphones; home-cinema projection systems, as well as, with the industrial user in mind, new additional chapters on large-format inkjet for signage and banner printing, flexography, xerography and spot color workflows. Key features: Managing color in digital cameras with Camera Raw and DNG. Step-by-step approach to using color management in Adobe Photoshop CC. M0, M1, M2 instrument measurement modes explained. Testing of low cost, iPhone color measuring instruments. Updated to include iccMAX (Version 5.0) ICC profiles. G7 calibration explained with practical examples. Conventional printing conditions described – SNAP, GRACoL, SWOP, Fogra, CRPC. New sections on Pantone EXTENDED GAMUT Guide. Introduction to XML for color management applications. Understanding Color Management, 2nd Edition is a valuable resource for digital photographers, keen amateurs and end-users, graphic designers and artists, web masters, production and prepress operators and supervisors, color scientists and researchers, color consultants, and manufacturers. It is a must-have course text for college and university students of graphics arts, graphic communications, digital photography, print media, and imaging arts and sciences. The Society for Imaging Science and Technology (imaging.org) is an international professional society whose mission is to keep members and others aware of the latest scientific and technological developments in the greater field of imaging. A major objective of the Wiley-IS&T series is to advance this goal at the professional level. The broad scope of the series focuses on imaging in all its aspects, with particular emphasis on digital printing, electronic imaging, image assessment and reproduction, image archiving and preservation, color science, pre-press technologies, and hybrid imaging systems.

Understanding Behaviorism is a classic textbook that explains the basis of behavior analysis and its application to human problems in a scholarly but accessible manner. Now in its third edition, the text has been substantially updated to include the latest developments over the last decade in behaviour analysis, evolutionary theory, and cultural evolution theory The only book available that explains behavior analysis and applies it to philosophical and practical problems, written by one of today’s best-known and most highly respected behaviorists Explores ancient concepts such as purpose, language, knowledge, and thought, as well as applying behavioural thinking to contemporary social issues like freedom, democracy, and culture Part of the new evolutionary perspective for understanding individual behavior in general and culture in particular – culminates with practical approaches to improving the lives of all humanity

The continued advancement of MEMS (micro-electro-mechanical systems) complexity, performance, commercial exploitation and market size requires an ever-expanding graduate population with state-of-the-art expertise. Understanding MEMS: Principles and Applications provides a comprehensive introduction to this complex and multidisciplinary technology that is accessible to senior undergraduate and graduate students from a range of engineering and physical sciences backgrounds. Fully self-contained, this textbook is designed to help students grasp the key principles and operation of MEMS devices and to inspire advanced study or a career in this field. Moreover, with the increasing application areas, product categories and functionality of MEMS, industry professionals will also benefit from this consolidated overview, source of relevant equations and extensive solutions to problems. Key features: Details the fundamentals of MEMS, enabling readers to understand the basic governing equations and know how they apply at the micron scale. Strong pedagogical emphasis enabling students to understand the fundamentals of MEMS devices. Self-contained study aid featuring problems and solutions. Book companion website hosts Matlab and PSpice codes and viewgraphs.

Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company – one of the largest media and entertainment corporations in the world – manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.

Understanding Information Transmission introduces you to the entire field of information technology. In this consumer handbook and introductory student resource, seven chapters span the gamut of the field—the nature, storage, transmission, networking, and protection of information. In addition to the science and technology, this book brings the subject alive by presenting the amazing history of information technology, profiling incredible inventions and fascinating inventors, and their dramatic impact on society. Features include problem sets, key points, suggested reading, review appendices, and a full chapter on mathematical methods. Private and public funding of information technology continues to grow at staggering rates. Learn what’s behind this race to be the biggest, brightest, and fastest in the field with Understanding Information Transmission.

Understanding Clinical Papers is a popular and well established introduction to reading clinical papers. It unravels the process of evidence-based practice, using real papers to illustrate how to understand and evaluate published research, and it goes on to provide explanations of important research-related topics.

An inspiring introduction to a vital scientific field. The reader is taken through ten mathematical derivations that lead to important results, explaining in a hands-on manner the key concepts and methods of theoretical population genetics. The derivations are carefully worked out and easy to follow. Particular attention is given to the underlying assumptions and the mathematics used. The results are discussed and broadened out with relevant current implications. All topics feature questions with helpful answers. The book is intended for the reader who already knows some population genetics but requires a more comprehensive understanding. It is particularly suited to those who analyse genetic data and wish to better grasp what their results actually mean. It will also be helpful for those who wish to understand how population genetics contributes to the explanation of evolution. Or as the writers claim: If one wants to understand life ? in all its improbable and amazing richness ? one must start by understanding population genetics.

Understanding Human Motivation is a lively presentation of how factors such as biological nature, instinct, past experience, and society determine what we do. Draws on many different domains of human behavior and links together many motivational factors such as fear, sex, consciousness, and rage. Illustrates the theoretical bases of motivation through real-life examples and case studies. Written in accessible manner for use in courses.

Now in its Second Edition, this book helps to unravel the process of evidence-based practice, which requires clinicians to evaluate and collate information from the journals they read. Understanding Clinical Papers, Second Edition uses actual papers to illustrate how to understand and evaluate published research, but goes beyond this to provide an explanation of a range of important research-related topics. Understanding Clinical Papers, Second Edition: Covers everything necessary to understand a clinical research paper Examples are illustrated and based uniquely on tables, abstracts and exerts from published clinical research papers Amazingly clear, lively, accessible style The new edition has been markedly improved and extended, containing, for example, new material on measurement scales, systematic reviews, writing a paper, statistics software and critical appraisal “What strikes the reader… straight away is clarity… promises to become a recommended text for undergraduate and postgraduate courses." JOURNAL OF TROPICAL PEDIATRICS “The writing style is amazingly clear and does not require formal course work in biostatistics or epidemiology…We strongly recommend it for beginners and for easy entry into a complex domain and to experts who we think will enjoy it and who will find it useful as they teach, advise and help others.” QUALITY IN HEALTH CARE “What makes this book unique is that each point presented is illustrated with excerpts from actual papers, often three or four per chapter… this is a very effective teaching device." JOURNAL OF THE AMERICAN MEDICAL ASSOCIATION “This book should be an essential addition to the personal libraries of all health care workers who need to use articles in journals. In these days of evidence-based medicine, this should apply to all physicians, nurses and other health professionals.” ONCOLOGY Understanding Clinical Papers, Second Edition is an invaluable resource for everyone involved directly or indirectly in health care – an ultimate guide for those who read clinical literature.

This new book provides an accessible and wide-ranging introduction to the main features of Chinese society. Drawing on a wealth of material, the author offers a fresh understanding of a unique society that has undergone continuous transformation and upheaval throughout the twentieth century. Understanding Chinese Society looks in all its richness at the society with the largest population on earth. In order to explore long-term change and continuity, the book examines China from pre-revolutionary times to today's rapidly modernising society, although the focus is on recent change. Particular attention is paid to China's cultural traditions and hierarchical relationships in familial and wider social settings, and their fate in the modern world. Successive chapters investigate changes in the relations of rural and urban sectors of society; in the structure of families; in political and economic power; in cultural hegemony, education and the media; and in patterns of social inequality. A final chapter asks whether Chinese society is becoming more complex and differentiated in the course of modernisation and considers recent debates on the growth of civil society and democratisation. This book will be indispensable for anyone studying Chinese society, Asian societies and comparative sociology.