Understanding Media Users

There are many different types of explosions, each with its own complex mechanism. Understanding explosions is important in preventing them. This reference provides valuable information on explosions for everyone involved in the operation, design, maintenance, and management of chemical processes, helping enhance understanding of the nature of explosions and the practical methods required to prevent them from occurring. The text includes: Fundamental basis for explosions Explosive and flammable behavior and characteristics of materials Different types of explosions Fire and explosion hazard recognition Practical methods for preventing explosions or minimizing the potential consequences Additional references Understanding Explosions provides a practical understanding of explosion fundamentals, including the different types of explosions, the explosive and flammable behavior of materials, and the hazards related to fires and explosions. It also discusses practical methods to prevent and minimize the probability and consequence of an explosion during routine use of flammable, combustible and/or reactive materials.

THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.

Praise for the First Edition «…a reference for everyone who is interested in knowing and handling uncertainty.» —Journal of Applied Statistics The critically acclaimed First Edition of Understanding Uncertainty provided a study of uncertainty addressed to scholars in all fields, showing that uncertainty could be measured by probability, and that probability obeyed three basic rules that enabled uncertainty to be handled sensibly in everyday life. These ideas were extended to embrace the scientific method and to show how decisions, containing an uncertain element, could be rationally made. Featuring new material, the Revised Edition remains the go-to guide for uncertainty and decision making, providing further applications at an accessible level including: A critical study of transitivity, a basic concept in probability A discussion of how the failure of the financial sector to use the proper approach to uncertainty may have contributed to the recent recession A consideration of betting, showing that a bookmaker's odds are not expressions of probability Applications of the book’s thesis to statistics A demonstration that some techniques currently popular in statistics, like significance tests, may be unsound, even seriously misleading, because they violate the rules of probability Understanding Uncertainty, Revised Edition is ideal for students studying probability or statistics and for anyone interested in one of the most fascinating and vibrant fields of study in contemporary science and mathematics.

The first introductory palaeontology text which demonstrates the importance of selected fossil groups in geological and biological studies, particularly in understanding evolutionary patterns, palaeoenvironmental analysis, and stratigraphy. Part one explores several key concepts, such as the processes of fossil preservation, the determination of evolutionary patterns, and use of fossils and statigraphical tools. Part two introduces the main fossil groups of value in these applied fields. Part three concentrates on the examination of important case histories which demonstrate the use of fossils in diverse practical examples. Evolutionary studies, palaeoenvironmental analysis, and stratigraphical applications are documented using up-to-date examples supported by overviews of the principles.

The continued advancement of MEMS (micro-electro-mechanical systems) complexity, performance, commercial exploitation and market size requires an ever-expanding graduate population with state-of-the-art expertise. Understanding MEMS: Principles and Applications provides a comprehensive introduction to this complex and multidisciplinary technology that is accessible to senior undergraduate and graduate students from a range of engineering and physical sciences backgrounds. Fully self-contained, this textbook is designed to help students grasp the key principles and operation of MEMS devices and to inspire advanced study or a career in this field. Moreover, with the increasing application areas, product categories and functionality of MEMS, industry professionals will also benefit from this consolidated overview, source of relevant equations and extensive solutions to problems. Key features: Details the fundamentals of MEMS, enabling readers to understand the basic governing equations and know how they apply at the micron scale. Strong pedagogical emphasis enabling students to understand the fundamentals of MEMS devices. Self-contained study aid featuring problems and solutions. Book companion website hosts Matlab and PSpice codes and viewgraphs.

Understanding Biostatistics looks at the fundamentals of biostatistics, using elementary statistics to explore the nature of statistical tests. This book is intended to complement first-year statistics and biostatistics textbooks. The main focus here is on ideas, rather than on methodological details. Basic concepts are illustrated with representations from history, followed by technical discussions on what different statistical methods really mean. Graphics are used extensively throughout the book in order to introduce mathematical formulae in an accessible way. Key features: Discusses confidence intervals and p-values in terms of confidence functions. Explains basic statistical methodology represented in terms of graphics rather than mathematical formulae, whilst highlighting the mathematical basis of biostatistics. Looks at problems of estimating parameters in statistical models and looks at the similarities between different models. Provides an extensive discussion on the position of statistics within the medical scientific process. Discusses distribution functions, including the Guassian distribution and its importance in biostatistics. This book will be useful for biostatisticians with little mathematical background as well as those who want to understand the connections in biostatistics and mathematical issues.

Biplots are a graphical method for simultaneously displaying two kinds of information; typically, the variables and sample units described by a multivariate data matrix or the items labelling the rows and columns of a two-way table. This book aims to popularize what is now seen to be a useful and reliable method for the visualization of multidimensional data associated with, for example, principal component analysis, canonical variate analysis, multidimensional scaling, multiplicative interaction and various types of correspondence analysis. Understanding Biplots: • Introduces theory and techniques which can be applied to problems from a variety of areas, including ecology, biostatistics, finance, demography and other social sciences. • Provides novel techniques for the visualization of multidimensional data and includes data mining techniques. • Uses applications from many fields including finance, biostatistics, ecology, demography. • Looks at dealing with large data sets as well as smaller ones. • Includes colour images, illustrating the graphical capabilities of the methods. • Is supported by a Website featuring R code and datasets. Researchers, practitioners and postgraduate students of statistics and the applied sciences will find this book a useful introduction to the possibilities of presenting data in informative ways.

An accessible but technically rigorous guide to color management for all users in all market segments Understanding Color Management, 2nd Edition explains the basics of color science as needed to understand color profiling software, color measuring instruments, and software applications, such as Adobe Photoshop and proofing RIPs. It also serves as a practical guide to International Color Consortium (ICC) profiles describing procedures for managing color with digital cameras, LCD displays, inkjet proofers, digital presses and web browsers and tablets. Updates since the first edition include new chapters on iPads, tablets and smartphones; home-cinema projection systems, as well as, with the industrial user in mind, new additional chapters on large-format inkjet for signage and banner printing, flexography, xerography and spot color workflows. Key features: Managing color in digital cameras with Camera Raw and DNG. Step-by-step approach to using color management in Adobe Photoshop CC. M0, M1, M2 instrument measurement modes explained. Testing of low cost, iPhone color measuring instruments. Updated to include iccMAX (Version 5.0) ICC profiles. G7 calibration explained with practical examples. Conventional printing conditions described – SNAP, GRACoL, SWOP, Fogra, CRPC. New sections on Pantone EXTENDED GAMUT Guide. Introduction to XML for color management applications. Understanding Color Management, 2nd Edition is a valuable resource for digital photographers, keen amateurs and end-users, graphic designers and artists, web masters, production and prepress operators and supervisors, color scientists and researchers, color consultants, and manufacturers. It is a must-have course text for college and university students of graphics arts, graphic communications, digital photography, print media, and imaging arts and sciences. The Society for Imaging Science and Technology (imaging.org) is an international professional society whose mission is to keep members and others aware of the latest scientific and technological developments in the greater field of imaging. A major objective of the Wiley-IS&T series is to advance this goal at the professional level. The broad scope of the series focuses on imaging in all its aspects, with particular emphasis on digital printing, electronic imaging, image assessment and reproduction, image archiving and preservation, color science, pre-press technologies, and hybrid imaging systems.

The field of telecommunications is becoming ever more complex. In order to manage the new Telecom industry it is necessary not only to understand its 3 main components, namely the end users, the technology and networks, and the business aspects, but also their vital inter-relationships. Complexity leads to uncertainty, and one effect of uncertainty is for people to underestimate the complexity of the business and the technology. This book takes a holistic approach to the subject and can be used as a tool for decreasing this uncertainty. During 2000 many operators paid extremely high sums of money for 3G licenses in a number of European countries, supposing a potential corresponding and balancing revenue from mobile services in the new frequency band. Obviously today the licenses are questionable. Consequently, suppliers and operators were forced to reduce their international work force. What are the underlying reasons? Since the true rate and level of development was hardly foreseen by anyone, the picture is complex, including factors such as psychology and belief in a new economy. It is immediately clear that the end user impact has been severely under-estimated. It is also clear that the expected development has and is happening, with more speed than expected, and continues to be complemented with solutions such as wireless LANs. This book treats the paradigm shift from a number of angles: user needs and demands, deregulation of telecom and the convergence between telecommunications, data communications and the media industry, the service plan, service implementation, QoS, and Security. Understanding Changing Telecommunications focuses on the overall principles and context of the new telecommunications world rather than on high-level technical descriptions in order to aid the understanding and development of the next generation of telecom networks. e.g. multimedia over IP and 3G. Discusses the development of telecommunications up until 2005 Provides a holistic view of the world of telecommunications Covers three main areas: End-users, Technologies and Networks, and Telecom Business, and their vital inter-relationships Offers support and advice for those needing to implement business plans Essential reading for staff with operators and providers involved in the telecom networks, especially management, planning and design, development, integration and training, as well as Business analysts and investors keen to understand the current state of the Telecom industry.

This new book provides an accessible and wide-ranging introduction to the main features of Chinese society. Drawing on a wealth of material, the author offers a fresh understanding of a unique society that has undergone continuous transformation and upheaval throughout the twentieth century. Understanding Chinese Society looks in all its richness at the society with the largest population on earth. In order to explore long-term change and continuity, the book examines China from pre-revolutionary times to today's rapidly modernising society, although the focus is on recent change. Particular attention is paid to China's cultural traditions and hierarchical relationships in familial and wider social settings, and their fate in the modern world. Successive chapters investigate changes in the relations of rural and urban sectors of society; in the structure of families; in political and economic power; in cultural hegemony, education and the media; and in patterns of social inequality. A final chapter asks whether Chinese society is becoming more complex and differentiated in the course of modernisation and considers recent debates on the growth of civil society and democratisation. This book will be indispensable for anyone studying Chinese society, Asian societies and comparative sociology.