In 2016, Cuba broke new records for foreign arrivals to the country, with 4 million visitors coming to the island – this total is on track to be surpassed in 2017. While the number one foreign arrivals are from Canada (topping 1 million), US arrivals were up by 168% in 2016 from the year previous and there was significant growth in arrivals from the UK. Meanwhile, people arriving on organized tours was up 12% and those arriving on private boats and cruises was up 333%.
Regardless of the fine print in President Trump’s regulations regarding US travel to Cuba (to be issued September 15), US arrival numbers will remain healthy – between those who come through third countries and those traveling legally on ‘people-to-people’ tours and for educational and research purposes. Trump has said that the cruise agreements between US and Cuba will not be affected by the new regulations.
Given these numbers and realities, we see the market as follows:
Marketing
In addition to using the author’s blog and professional social media network to publicize the book, we will provide relevant releases and information to:
“La Dolce Vita University” (LDVU) offers considerable market potential and extendibility as a book franchise, but also ultimately as an entire lifestyle, entertainment and educational brand.
Purchaser / Reader Prospects
La Dolce Vita University should be a book of broad and perennial interest both domestically and overseas (particularly in the U.K., Canada, Japan and China). It could sell as either an impulse or planned purchase to any of these prospects:
A.
Targeting-wise, LDVU has numerous advantages since there are myriad Italian travel, heritage and language teacher affiliation groups, organizations and businesses that can be marketed to and with whom alliances can be forged. Below is a sampling of initial possibilities.
Marketing Alliances / Speaking Engagements / Special Distribution Opportunities
Other prominent Italian-American heritage organizations with large local chapters in the NE corridor, Chicago and West Coast; these include:
The author has “two degrees of separation” from Lidia Bastianich, Mario Batali, Stanley Tucci (his mother has written advance praise for the book already) and Chaz Palmiteri.
B. Bulk Sales
C. Educational Venues and Opportunities
C. Channels of distribution beyond traditional and independent bookstores
Website / Photo-Newsletter Blog – Ongoing Platform for Building and Reinforcing an Audience Relationship
ЛитРес предлагает сравнить цены и купить Хобби, Ремесла (Дом, Семья) недорого с онлайн заказом через интернет-магазин. В наличии 0 наименований товара. Фото, характеристики, отзывы покупателей. Продажа осуществляется с курьерской доставкой на дом в Москве, Спб, городам России.
