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Tap the power of Big Data with Microsoft technologies Big Data is here, and Microsoft's new Big Data platform is a valuable tool to help your company get the very most out of it. This timely book shows you how to use HDInsight along with HortonWorks Data Platform for Windows to store, manage, analyze, and share Big Data throughout the enterprise. Focusing primarily on Microsoft and HortonWorks technologies but also covering open source tools, Microsoft Big Data Solutions explains best practices, covers on-premises and cloud-based solutions, and features valuable case studies. Best of all, it helps you integrate these new solutions with technologies you already know, such as SQL Server and Hadoop. Walks you through how to integrate Big Data solutions in your company using Microsoft's HDInsight Server, HortonWorks Data Platform for Windows, and open source tools Explores both on-premises and cloud-based solutions Shows how to store, manage, analyze, and share Big Data through the enterprise Covers topics such as Microsoft's approach to Big Data, installing and configuring HortonWorks Data Platform for Windows, integrating Big Data with SQL Server, visualizing data with Microsoft and HortonWorks BI tools, and more Helps you build and execute a Big Data plan Includes contributions from the Microsoft and HortonWorks Big Data product teams If you need a detailed roadmap for designing and implementing a fully deployed Big Data solution, you'll want Microsoft Big Data Solutions.

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool, Microsoft Excel, to solve specific business problems using powerful analytic techniques—and achieve optimum results. Practical exercises in each chapter help you apply and reinforce techniques as you learn. Shows you how to perform sophisticated business analyses using the cost-effective and widely available Microsoft Excel instead of expensive, proprietary analytical tools Reveals how to target and retain profitable customers and avoid high-risk customers Helps you forecast sales and improve response rates for marketing campaigns Explores how to optimize price points for products and services, optimize store layouts, and improve online advertising Covers social media, viral marketing, and how to exploit both effectively Improve your marketing results with Microsoft Excel and the invaluable techniques and ideas in Marketing Analytics: Data-Driven Techniques with Microsoft Excel.

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining.

A hands-on resource for SQL Server 2008 troubleshooting methods and tools SQL Server administrators need to ensure that SQL Server remains running 24/7. Authored by leading SQL Server experts and MVPs, this book provides in-depth coverage of best practices based on a deep understanding of the internals of both SQL Server and the Windows operating system. You'll get a thorough look at the SQL Server database architecture and internals as well as Windows OS internals so that you can approach troubleshooting with a solid grasp of the total processing environment. Armed with this comprehensive understanding, readers will then learn how to use a suite of tools for troubleshooting performance problems whether they originate on the database server or operating system side. Topics Covered: SQL Server Architecture Understanding Memory SQL Server Waits and Extended Events Working with Storage CPU and Query Processing Locking and Latches Knowing Tempdb Defining Your Approach To Troubleshooting Viewing Server Performance with PerfMon and the PAL Tool Tracing SQL Server with SQL Trace and Profiler Consolidating Data Collection with SQLDiag and the PerfStats Script Introducing RML Utilities for Stress Testing and Trace File Analysis Bringing It All Together with SQL Nexus Using Management Studio Reports and the Performance Dashboard Using SQL Server Management Data Warehouse Shortcuts to Efficient Data Collection and Quick Analysis Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The go-to guidebook for deploying Big Data solutions with Hadoop Today's enterprise architects need to understand how the Hadoop frameworks and APIs fit together, and how they can be integrated to deliver real-world solutions. This book is a practical, detailed guide to building and implementing those solutions, with code-level instruction in the popular Wrox tradition. It covers storing data with HDFS and Hbase, processing data with MapReduce, and automating data processing with Oozie. Hadoop security, running Hadoop with Amazon Web Services, best practices, and automating Hadoop processes in real time are also covered in depth. With in-depth code examples in Java and XML and the latest on recent additions to the Hadoop ecosystem, this complete resource also covers the use of APIs, exposing their inner workings and allowing architects and developers to better leverage and customize them. The ultimate guide for developers, designers, and architects who need to build and deploy Hadoop applications Covers storing and processing data with various technologies, automating data processing, Hadoop security, and delivering real-time solutions Includes detailed, real-world examples and code-level guidelines Explains when, why, and how to use these tools effectively Written by a team of Hadoop experts in the programmer-to-programmer Wrox style Professional Hadoop Solutions is the reference enterprise architects and developers need to maximize the power of Hadoop.