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The first comprehensive overview of preprocessing, mining, and postprocessing of biological data Molecular biology is undergoing exponential growth in both the volume and complexity of biological data—and knowledge discovery offers the capacity to automate complex search and data analysis tasks. This book presents a vast overview of the most recent developments on techniques and approaches in the field of biological knowledge discovery and data mining (KDD)—providing in-depth fundamental and technical field information on the most important topics encountered. Written by top experts, Biological Knowledge Discovery Handbook: Preprocessing, Mining, and Postprocessing of Biological Data covers the three main phases of knowledge discovery (data preprocessing, data processing—also known as data mining—and data postprocessing) and analyzes both verification systems and discovery systems. BIOLOGICAL DATA PREPROCESSING Part A: Biological Data Management Part B: Biological Data Modeling Part C: Biological Feature Extraction Part D Biological Feature Selection BIOLOGICAL DATA MINING Part E: Regression Analysis of Biological Data Part F Biological Data Clustering Part G: Biological Data Classification Part H: Association Rules Learning from Biological Data Part I: Text Mining and Application to Biological Data Part J: High-Performance Computing for Biological Data Mining Combining sound theory with practical applications in molecular biology, Biological Knowledge Discovery Handbook is ideal for courses in bioinformatics and biological KDD as well as for practitioners and professional researchers in computer science, life science, and mathematics. Книги по базам данных.

Provides the fundamentals, technologies, and best practices in designing, constructing and managing mission critical, energy efficient data centers Organizations in need of high-speed connectivity and nonstop systems operations depend upon data centers for a range of deployment solutions. A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems. It generally includes multiple power sources, redundant data communications connections, environmental controls (e.g., air conditioning, fire suppression) and security devices. With contributions from an international list of experts, The Data Center Handbook instructs readers to: Prepare strategic plan that includes location plan, site selection, roadmap and capacity planning Design and build «green» data centers, with mission critical and energy-efficient infrastructure Apply best practices to reduce energy consumption and carbon emissions Apply IT technologies such as cloud and virtualization Manage data centers in order to sustain operations with minimum costs Prepare and practice disaster reovery and business continuity plan The book imparts essential knowledge needed to implement data center design and construction, apply IT technologies, and continually improve data center operations. Книги по базам данных.

The purpose of this book is to provide a practical approach for IT professionals to acquire the necessary knowledge and expertise in data modeling to function effectively. It begins with an overview of basic data modeling concepts, introduces the methods and techniques, provides a comprehensive case study to present the details of the data model components, covers the implementation of the data model with emphasis on quality components, and concludes with a presentation of a realistic approach to data modeling. It clearly describes how a generic data model is created to represent truly the enterprise information requirements. Книги по базам данных.

With the advent of the Web along with the unprecedented amount of information available in electronic format, conceptual data analysis is more useful and practical than ever, because this technology addresses important limitations of the systems that currently support users in their quest for information. Concept Data Analysis: Theory & Applications is the first book that provides a comprehensive treatment of the full range of algorithms available for conceptual data analysis, spanning creation, maintenance, display and manipulation of concept lattices. The accompanying website allows you to gain a greater understanding of the principles covered in the book through actively working on the topics discussed. The three main areas explored are interactive mining of documents or collections of documents (including Web documents), automatic text ranking, and rule mining from structured data. The potentials of conceptual data analysis in the application areas being considered are further illustrated by two detailed case studies. Concept Data Analysis: Theory & Applications is essential for researchers active in information processing and management and industry practitioners who are interested in creating a commercial product for conceptual data analysis or developing content management applications. Книги по базам данных.

Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and models, including association rules, clustering, neural networks, logistic regression, and multivariate analysis. The authors apply a unified “white box” approach to data mining methods and models. This approach is designed to walk readers through the operations and nuances of the various methods, using small data sets, so readers can gain an insight into the inner workings of the method under review. Chapters provide readers with hands-on analysis problems, representing an opportunity for readers to apply their newly-acquired data mining expertise to solving real problems using large, real-world data sets. Data Mining and Predictive Analytics, Second Edition: Offers comprehensive coverage of association rules, clustering, neural networks, logistic regression, multivariate analysis, and R statistical programming language Features over 750 chapter exercises, allowing readers to assess their understanding of the new material Provides a detailed case study that brings together the lessons learned in the book Includes access to the companion website, www.dataminingconsultant.com, with exclusive password-protected instructor content Data Mining and Predictive Analytics, Second Edition will appeal to computer science and statistic students, as well as students in MBA programs, and chief executives. Книги по базам данных.

Discover grid computing-how to successfully build, implement, and manage widely distributed computing architecture With technology budgets under increasing scrutiny and system architecture becoming more and more complex, many organizations are rethinking how they manage and use technology. Keeping a strong business focus, this publication clearly demonstrates that the current ways of tying applications to dedicated hardware are no longer viable in today's competitive, bottom line-oriented environment. This evolution in distributed computing is leading a paradigm shift in leveraging widely distributed architectures to get the most processing power per IT dollar. Presenting a solid foundation of data management issues and techniques, this practical book delves into grid architecture, services, practices, and much more, including: * Why businesses should adopt grid computing * How to master the fundamental concepts and programming techniques and apply them successfully to reach objectives * How to maximize the value of existing IT investments The author has tailored this publication for two distinct audiences. Business professionals will gain a better understanding of how grid computing improves productivity and performance, what impact it can have on their organization's bottom line, and the technical foundations necessary to discuss grid computing with their IT colleagues. Following the author's expert guidance and practical examples, IT professionals, architects, and developers will be equipped to initiate and carry out successful grid computing projects within their own organizations. Книги по базам данных.

Addresses the impacts of data mining on education and reviews applications in educational research teaching, and learning This book discusses the insights, challenges, issues, expectations, and practical implementation of data mining (DM) within educational mandates. Initial series of chapters offer a general overview of DM, Learning Analytics (LA), and data collection models in the context of educational research, while also defining and discussing data mining’s four guiding principles— prediction, clustering, rule association, and outlier detection. The next series of chapters showcase the pedagogical applications of Educational Data Mining (EDM) and feature case studies drawn from Business, Humanities, Health Sciences, Linguistics, and Physical Sciences education that serve to highlight the successes and some of the limitations of data mining research applications in educational settings. The remaining chapters focus exclusively on EDM’s emerging role in helping to advance educational research—from identifying at-risk students and closing socioeconomic gaps in achievement to aiding in teacher evaluation and facilitating peer conferencing. This book features contributions from international experts in a variety of fields. Includes case studies where data mining techniques have been effectively applied to advance teaching and learning Addresses applications of data mining in educational research, including: social networking and education; policy and legislation in the classroom; and identification of at-risk students Explores Massive Open Online Courses (MOOCs) to study the effectiveness of online networks in promoting learning and understanding the communication patterns among users and students Features supplementary resources including a primer on foundational aspects of educational mining and learning analytics Data Mining and Learning Analytics: Applications in Educational Research is written for both scientists in EDM and educators interested in using and integrating DM and LA to improve education and advance educational research. Книги по базам данных.

Learn Big Data from the ground up with this complete and up-to-date resource from leaders in the field  Big Data: Concepts, Technology, and Architecture  delivers a comprehensive treatment of Big Data tools, terminology, and technology perfectly suited to a wide range of business professionals, academic researchers, and students. Beginning with a fulsome overview of what we mean when we say, “Big Data,” the book moves on to discuss every stage of the lifecycle of Big Data.  You’ll learn about the creation of structured, unstructured, and semi-structured data, data storage solutions, traditional database solutions like SQL, data processing, data analytics, machine learning, and data mining. You’ll also discover how specific technologies like Apache Hadoop, SQOOP, and Flume work.  Big Data  also covers the central topic of big data visualization with Tableau, and you’ll learn how to create scatter plots, histograms, bar, line, and pie charts with that software.  Accessibly organized,  Big Data  includes illuminating case studies throughout the material, showing you how the included concepts have been applied in real-world settings. Some of those concepts include:  The common challenges facing big data technology and technologists, like data heterogeneity and incompleteness, data volume and velocity, storage limitations, and privacy concerns Relational and non-relational databases, like RDBMS, NoSQL, and NewSQL databases Virtualizing Big Data through encapsulation, partitioning, and isolating, as well as big data server virtualization Apache software, including Hadoop, Cassandra, Avro, Pig, Mahout, Oozie, and Hive The Big Data analytics lifecycle, including business case evaluation, data preparation, extraction, transformation, analysis, and visualization Perfect for data scientists, data engineers, and database managers,  Big Data  also belongs on the bookshelves of business intelligence analysts who are required to make decisions based on large volumes of information. Executives and managers who lead teams responsible for keeping or understanding large datasets will also benefit from this book. Книги по базам данных.

Collecting, analyzing, and extracting valuable information from a large amount of data requires easily accessible, robust, computational and analytical tools. Data Mining and Business Analytics with R utilizes the open source software R for the analysis, exploration, and simplification of large high-dimensional data sets. As a result, readers are provided with the needed guidance to model and interpret complicated data and become adept at building powerful models for prediction and classification. Highlighting both underlying concepts and practical computational skills, Data Mining and Business Analytics with R begins with coverage of standard linear regression and the importance of parsimony in statistical modeling. The book includes important topics such as penalty-based variable selection (LASSO); logistic regression; regression and classification trees; clustering; principal components and partial least squares; and the analysis of text and network data. In addition, the book presents: • A thorough discussion and extensive demonstration of the theory behind the most useful data mining tools • Illustrations of how to use the outlined concepts in real-world situations • Readily available additional data sets and related R code allowing readers to apply their own analyses to the discussed materials • Numerous exercises to help readers with computing skills and deepen their understanding of the material Data Mining and Business Analytics with R is an excellent graduate-level textbook for courses on data mining and business analytics. The book is also a valuable reference for practitioners who collect and analyze data in the fields of finance, operations management, marketing, and the information sciences. Книги по базам данных.

This book introduces the reader to methods of data mining on the web, including uncovering patterns in web content (classification, clustering, language processing), structure (graphs, hubs, metrics), and usage (modeling, sequence analysis, performance). Книги по базам данных.

Data Mining for Genomics and Proteomics uses pragmatic examples and a complete case study to demonstrate step-by-step how biomedical studies can be used to maximize the chance of extracting new and useful biomedical knowledge from data. It is an excellent resource for students and professionals involved with gene or protein expression data in a variety of settings. Книги по базам данных.

Data mining is the process of automatically searching large volumes of data for models and patterns using computational techniques from statistics, machine learning and information theory; it is the ideal tool for such an extraction of knowledge. Data mining is usually associated with a business or an organization's need to identify trends and profiles, allowing, for example, retailers to discover patterns on which to base marketing objectives. This book looks at both classical and recent techniques of data mining, such as clustering, discriminant analysis, logistic regression, generalized linear models, regularized regression, PLS regression, decision trees, neural networks, support vector machines, Vapnik theory, naive Bayesian classifier, ensemble learning and detection of association rules. They are discussed along with illustrative examples throughout the book to explain the theory of these methods, as well as their strengths and limitations. Key Features: Presents a comprehensive introduction to all techniques used in data mining and statistical learning, from classical to latest techniques. Starts from basic principles up to advanced concepts. Includes many step-by-step examples with the main software (R, SAS, IBM SPSS) as well as a thorough discussion and comparison of those software. Gives practical tips for data mining implementation to solve real world problems. Looks at a range of tools and applications, such as association rules, web mining and text mining, with a special focus on credit scoring. Supported by an accompanying website hosting datasets and user analysis. Statisticians and business intelligence analysts, students as well as computer science, biology, marketing and financial risk professionals in both commercial and government organizations across all business and industry sectors will benefit from this book. Книги по базам данных.

The field of data mining lies at the confluence of predictive analytics, statistical analysis, and business intelligence. Due to the ever-increasing complexity and size of data sets and the wide range of applications in computer science, business, and health care, the process of discovering knowledge in data is more relevant than ever before. This book provides the tools needed to thrive in today’s big data world. The author demonstrates how to leverage a company’s existing databases to increase profits and market share, and carefully explains the most current data science methods and techniques. The reader will “learn data mining by doing data mining”. By adding chapters on data modelling preparation, imputation of missing data, and multivariate statistical analysis, Discovering Knowledge in Data, Second Edition remains the eminent reference on data mining. The second edition of a highly praised, successful reference on data mining, with thorough coverage of big data applications, predictive analytics, and statistical analysis. Includes new chapters on Multivariate Statistics, Preparing to Model the Data, and Imputation of Missing Data, and an Appendix on Data Summarization and Visualization Offers extensive coverage of the R statistical programming language Contains 280 end-of-chapter exercises Includes a companion website for university instructors who adopt the book Книги по базам данных.

Increase profits and reduce costs by utilizing this collection of models of the most commonly asked data mining questions In order to find new ways to improve customer sales and support, and as well as manage risk, business managers must be able to mine company databases. This book provides a step-by-step guide to creating and implementing models of the most commonly asked data mining questions. Readers will learn how to prepare data to mine, and develop accurate data mining questions. The author, who has over ten years of data mining experience, also provides actual tested models of specific data mining questions for marketing, sales, customer service and retention, and risk management. A CD-ROM, sold separately, provides these models for reader use. Книги по базам данных.

A hands on guide to web scraping and text mining for both beginners and experienced users of R Introduces fundamental concepts of the main architecture of the web and databases and covers HTTP, HTML, XML, JSON, SQL. Provides basic techniques to query web documents and data sets (XPath and regular expressions). An extensive set of exercises are presented to guide the reader through each technique. Explores both supervised and unsupervised techniques as well as advanced techniques such as data scraping and text management. Case studies are featured throughout along with examples for each technique presented. R code and solutions to exercises featured in the book are provided on a supporting website. Книги по базам данных.

This book is insightful and thought-provoking for even the most seasoned SAP BW individual. —Richard M. Dunning, Chair, American SAP Users Group Written by the leading experts in the field, this comprehensive guide shows you how to implement the SAP Business Information Warehouse (BW) and create useful applications for business analysis of company-wide data. You'll quickly learn how to design, build, analyze, and administer the data and information in the SAP BW component. The authors present the material in a way that reflects the process an organization goes through during a software implementation. They begin with an introduction to the fundamentals of data warehousing and business intelligence, helping you determine if SAP BW is right for your organization. The book then focuses on the business content and options available when trying to deliver value from the data stored in the SAP BW. And it includes a methodology for implementing the BW, such as data modeling and techniques for capturing and transforming data. With this book, you'll discover the options available in SAP BW 3.0 and explore a new way to drive business performance. It will show you how to: Tackle such challenges as eliminating poor data quality Develop an information model in order to properly deploy SAP BW Utilize ETL, data storage, information access, analysis, and presentation services Schedule, monitor, archive, and troubleshoot data loads Effectively plan and manage the performance of a data warehouse The companion Web site provides useful guides and templates for configuring your system, industry case studies, and additional updates. Книги по базам данных.

Data mining can be defined as the process of selection, exploration and modelling of large databases, in order to discover models and patterns. The increasing availability of data in the current information society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract such knowledge from data. Applications occur in many different fields, including statistics, computer science, machine learning, economics, marketing and finance. This book is the first to describe applied data mining methods in a consistent statistical framework, and then show how they can be applied in practice. All the methods described are either computational, or of a statistical modelling nature. Complex probabilistic models and mathematical tools are not used, so the book is accessible to a wide audience of students and industry professionals. The second half of the book consists of nine case studies, taken from the author's own work in industry, that demonstrate how the methods described can be applied to real problems. Provides a solid introduction to applied data mining methods in a consistent statistical framework Includes coverage of classical, multivariate and Bayesian statistical methodology Includes many recent developments such as web mining, sequential Bayesian analysis and memory based reasoning Each statistical method described is illustrated with real life applications Features a number of detailed case studies based on applied projects within industry Incorporates discussion on software used in data mining, with particular emphasis on SAS Supported by a website featuring data sets, software and additional material Includes an extensive bibliography and pointers to further reading within the text Author has many years experience teaching introductory and multivariate statistics and data mining, and working on applied projects within industry A valuable resource for advanced undergraduate and graduate students of applied statistics, data mining, computer science and economics, as well as for professionals working in industry on projects involving large volumes of data – such as in marketing or financial risk management. Книги по базам данных.

Data as a Service shows how organizations can leverage “data as a service” by providing real-life case studies on the various and innovative architectures and related patterns Comprehensive approach to introducing data as a service in any organization A reusable and flexible SOA based architecture framework Roadmap to introduce ‘big data as a service’ for potential clients Presents a thorough description of each component in the DaaS reference architecture so readers can implement solutions Книги по базам данных.

Fundamentals of Big Data Network Analysis for Research and Industry Hyunjoung Lee, Institute of Green Technology, Yonsei University, Republic of Korea Il Sohn, Material Science and Engineering, Yonsei University, Republic of Korea Presents the methodology of big data analysis using examples from research and industry There are large amounts of data everywhere, and the ability to pick out crucial information is increasingly important. Contrary to popular belief, not all information is useful; big data network analysis assumes that data is not only large, but also meaningful, and this book focuses on the fundamental techniques required to extract essential information from vast datasets. Featuring case studies drawn largely from the iron and steel industries, this book offers practical guidance which will enable readers to easily understand big data network analysis. Particular attention is paid to the methodology of network analysis, offering information on the method of data collection, on research design and analysis, and on the interpretation of results. A variety of programs including UCINET, NetMiner, R, NodeXL, and Gephi for network analysis are covered in detail. Fundamentals of Big Data Network Analysis for Research and Industry looks at big data from a fresh perspective, and provides a new approach to data analysis. This book: Explains the basic concepts in understanding big data and filtering meaningful data Presents big data analysis within the networking perspective Features methodology applicable to research and industry Describes in detail the social relationship between big data and its implications Provides insight into identifying patterns and relationships between seemingly unrelated big data Fundamentals of Big Data Network Analysis for Research and Industry will prove a valuable resource for analysts, research engineers, industrial engineers, marketing professionals, and any individuals dealing with accumulated large data whose interest is to analyze and identify potential relationships among data sets. Книги по базам данных.

Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Corresponding data sets are available at www.wiley.com/go/9781118876138. Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today! Книги по базам данных.

Aimed at helping business and IT managers clearly communicate with each other, this helpful book addresses concerns straight-on and provides practical methods to building a collaborative data warehouse . You’ll get clear explanations of the goals and objectives of each stage of the data warehouse lifecycle while learning the roles that both business managers and technicians play at each stage. Discussions of the most critical decision points for success at each phase of the data warehouse lifecycle help you understand ways in which both business and IT management can make decisions that best meet unified objectives. Книги по базам данных.

The new edition of the classic bestseller that launched the data warehousing industry covers new approaches and technologies, many of which have been pioneered by Inmon himself In addition to explaining the fundamentals of data warehouse systems, the book covers new topics such as methods for handling unstructured data in a data warehouse and storing data across multiple storage media Discusses the pros and cons of relational versus multidimensional design and how to measure return on investment in planning data warehouse projects Covers advanced topics, including data monitoring and testing Although the book includes an extra 100 pages worth of valuable content, the price has actually been reduced from $65 to $55 Книги по базам данных.

Harness the power of SQL Server, Microsoft’s high-performance database and data analysis software package, by accesing everything you need to know in Microsoft SQL Server 2008 Bible. Learn the best practices, tips, and tricks from this comprehensive tutorial and reference, which includes specific examples and sample code, with nearly every task demonstrated in both a graphical and SQL code method. Understand how to develop SQL Server databases and data connections, how to administer the SQL Server and keep databases performing optimally, and how to navigate all the new features of the 2008 release. Книги по базам данных.

Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition. Книги по базам данных.

Implement, maintain, and repair SQL Server 2012 databases As the most significant update since 2008, Microsoft SQL Server 2012 boasts updates and new features that are critical to understand. Whether you manage and administer SQL Server 2012 or are planning to get your MCSA: SQL Server 2012 certification, this book is the perfect supplement to your learning and preparation. From understanding SQL Server's roles to implementing business intelligence and reporting, this practical book explores tasks and scenarios that a working SQL Server DBA faces regularly and shows you step by step how to handle them. Includes practice exams and coverage of exam objectives for those seeking MSCA: SQL Server 2012 certification Explores the skills you'll need on the job as a SQL Server 2012 DBA Discusses designing and implementing database solutions Walks you through administrating, maintaining, and securing SQL Server 2012 Addresses implementing high availability and data distribution Includes bonus videos where the author walks you through some of the more difficult tasks expected of a DBA Featuring hands-on exercises and real-world scenarios, this resource guides you through the essentials of implementing, maintaining, and repairing SQL Server 2012 databases. Книги по базам данных.

Understand Microsoft's dramatically updated new release of its premier toolset for business intelligence The first major update to Microsoft's state-of-the-art, complex toolset for business intelligence (BI) in years is now available and what better way to master it than with this detailed book from key members of the product's development team? If you're a database or data warehouse developer, this is the expert resource you need to build full-scale, multi-dimensional, database applications using Microsoft's new SQL Server 2012 Analysis Services and related tools. Discover how to solve real-world BI problems by leveraging a slew of powerful new Analysis Services features and capabilities. These include the new DAX language, which is a more user-friendly version of MDX; PowerPivot, a new tool for performing simplified analysis of data; BISM, Microsoft's new Business Intelligence Semantic Model; and much more. Serves as an authoritative guide to Microsoft's new SQL Server 2012 Analysis Services BI product and is written by key members of the Microsoft Analysis Services product development team Covers SQL Server 2012 Analysis Services, a major new release with a host of powerful new features and capabilities Topics include using the new DAX language, a simplified, more user-friendly version of MDX; PowerPivot, a new tool for performing simplified analysis of data; BISM, Microsoft's new Business Intelligence Semantic Model; and a new, yet-to-be-named BI reporting tool Explores real-world scenarios to help developers build comprehensive solutions Get thoroughly up to speed on this powerful new BI toolset with the timely and authoritative Professional Microsoft SQL Server 2012 Analysis Services with MDX. Книги по базам данных.

A thorough update to the industry standard for designing, developing, and deploying data warehouse and business intelligence systems The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. In that time, the data warehouse industry has reached full maturity and acceptance, hardware and software have made staggering advances, and the techniques promoted in the premiere edition of this book have been adopted by nearly all data warehouse vendors and practitioners. In addition, the term «business intelligence» emerged to reflect the mission of the data warehouse: wrangling the data out of source systems, cleaning it, and delivering it to add value to the business. Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. The authors understand first-hand that a data warehousing/business intelligence (DW/BI) system needs to change as fast as its surrounding organization evolves. To that end, they walk you through the detailed steps of designing, developing, and deploying a DW/BI system. You'll learn to create adaptable systems that deliver data and analyses to business users so they can make better business decisions. Книги по базам данных.

With big data analytics comes big insights into profitability Big data is big business. But having the data and the computational power to process it isn't nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency. With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders. This book provides a view into the topic that executives, managers, and practitioners require, and includes: A complete overview of big data and its notable characteristics Details on high performance computing architectures for analytics, massively parallel processing (MPP), and in-memory databases Comprehensive coverage of data mining, text analytics, and machine learning algorithms A discussion of explanatory and predictive modeling, and how they can be applied to decision-making processes Big Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization's big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole. Книги по базам данных.

Packed with more than forty percent new and updated material, this edition shows business managers, marketing analysts, and data mining specialists how to harness fundamental data mining methods and techniques to solve common types of business problems Each chapter covers a new data mining technique, and then shows readers how to apply the technique for improved marketing, sales, and customer support The authors build on their reputation for concise, clear, and practical explanations of complex concepts, making this book the perfect introduction to data mining More advanced chapters cover such topics as how to prepare data for analysis and how to create the necessary infrastructure for data mining Covers core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, clustering, and survival analysis Книги по базам данных.

An updated guide for an updated certification exam! As the most popular database software in the world, Oracle Database 12c has been updated for the first time in nearly six years and the changes are significant. This study guide reviews how Oracle 12c allows multiple instances to be used simultaneously via the cloud. You'll sharpen your skills to prepare for the three levels of certification: Oracle Certified Associate, Oracle Certified Professional, and Oracle Certified Master. Workbook exercise appendix, test engine, chapter review questions, electronic flashcards, searchable PDF glossary, and two bonus practice exams all help to enhance your preparation to take the Oracle 12c exam. Addresses such topics as: database architecture, configuring and recoverability, configuring backup specifications, and performing user-managed backup and recovery Reviews how to use RMAN to create backups, perform recovery, and duplicate a database Looks at performing tablespace point-in-time recovery and using flashback technology Covers diagnosing the database, managing memory, managing resources, and automating tasks Focusing 100 percent on the exam objectives, OCP: Oracle Database 12c Administrator Certified Professional Study Guide is designed for those who feel they are ready to attempt this challenging exam. Книги по базам данных.

Harness the powerful new SQL Server 2012 Microsoft SQL Server 2012 is the most significant update to this product since 2005, and it may change how database administrators and developers perform many aspects of their jobs. If you're a database administrator or developer, Microsoft SQL Server 2012 Bible teaches you everything you need to take full advantage of this major release. This detailed guide not only covers all the new features of SQL Server 2012, it also shows you step by step how to develop top-notch SQL Server databases and new data connections and keep your databases performing at peak. The book is crammed with specific examples, sample code, and a host of tips, workarounds, and best practices. In addition, downloadable code is available from the book's companion web site, which you can use to jumpstart your own projects. Serves as an authoritative guide to Microsoft's SQL Server 2012 for database administrators and developers Covers all the software's new features and capabilities, including SQL Azure for cloud computing, enhancements to client connectivity, and new functionality that ensures high-availability of mission-critical applications Explains major new changes to the SQL Server Business Intelligence tools, such as Integration, Reporting, and Analysis Services Demonstrates tasks both graphically and in SQL code to enhance your learning Provides source code from the companion web site, which you can use as a basis for your own projects Explores tips, smart workarounds, and best practices to help you on the job Get thoroughly up to speed on SQL Server 2012 with Microsoft SQL Server 2012 Bible. Книги по базам данных.

Wring more out of the data with a scientific approach to analysis Graph Analysis and Visualization brings graph theory out of the lab and into the real world. Using sophisticated methods and tools that span analysis functions, this guide shows you how to exploit graph and network analytic techniques to enable the discovery of new business insights and opportunities. Published in full color, the book describes the process of creating powerful visualizations using a rich and engaging set of examples from sports, finance, marketing, security, social media, and more. You will find practical guidance toward pattern identification and using various data sources, including Big Data, plus clear instruction on the use of software and programming. The companion website offers data sets, full code examples in Python, and links to all the tools covered in the book. Science has already reaped the benefit of network and graph theory, which has powered breakthroughs in physics, economics, genetics, and more. This book brings those proven techniques into the world of business, finance, strategy, and design, helping extract more information from data and better communicate the results to decision-makers. Study graphical examples of networks using clear and insightful visualizations Analyze specifically-curated, easy-to-use data sets from various industries Learn the software tools and programming languages that extract insights from data Code examples using the popular Python programming language There is a tremendous body of scientific work on network and graph theory, but very little of it directly applies to analyst functions outside of the core sciences – until now. Written for those seeking empirically based, systematic analysis methods and powerful tools that apply outside the lab, Graph Analysis and Visualization is a thorough, authoritative resource. Книги по базам данных.

A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the «where» and «why» of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS. Understand core analytic techniques that work with SQL and Excel Ensure your analytic approach gets you the results you need Design and perform your analysis using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to best use the tools you already know to achieve expert results. Книги по базам данных.

Learn the art and science of predictive analytics – techniques that get results Predictive analytics is what translates big data into meaningful, usable business information. Written by a leading expert in the field, this guide examines the science of the underlying algorithms as well as the principles and best practices that govern the art of predictive analytics. It clearly explains the theory behind predictive analytics, teaches the methods, principles, and techniques for conducting predictive analytics projects, and offers tips and tricks that are essential for successful predictive modeling. Hands-on examples and case studies are included. The ability to successfully apply predictive analytics enables businesses to effectively interpret big data; essential for competition today This guide teaches not only the principles of predictive analytics, but also how to apply them to achieve real, pragmatic solutions Explains methods, principles, and techniques for conducting predictive analytics projects from start to finish Illustrates each technique with hands-on examples and includes as series of in-depth case studies that apply predictive analytics to common business scenarios A companion website provides all the data sets used to generate the examples as well as a free trial version of software Applied Predictive Analytics arms data and business analysts and business managers with the tools they need to interpret and capitalize on big data. Книги по базам данных.

Optimize reporting and BI with Microsoft SQL Server 2016 Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports provides a comprehensive lesson in business intelligence (BI), operational reporting and Reporting Services architecture using a clear, concise tutorial approach. You'll learn effective report solution design based upon many years of experience with successful report solutions. Improve your own reports with advanced, best-practice design, usability, query design, and filtering techniques. Expert guidance provides insight into common report types and explains where each could be made more efficient, while providing step-by step instruction on Microsoft SQL Server 2016. All changes to the 2016 release are covered in detail, including improvements to the Visual Studio Report Designer (SQL Server Data Tools) and Report Builder, Mobile Dashboard Designer, the new Report Portal Interface, HTML-5 Rendering, Power BI integration, Custom Parameters Pane, and more. The Microsoft SQL Server 2016 release will include significant changes. New functionality, new capabilities, re-tooled processes, and changing support require a considerable update to existing knowledge. Whether you're starting from scratch or simply upgrading, this book is an essential guide to report design and business intelligence solutions. Understand BI fundamentals and Reporting Services architecture Learn the ingredients to a successful report design Get up to speed on Microsoft SQL Server 2016 Grasp the purpose behind common designs to optimize your reporting Microsoft SQL Server Reporting Services makes reporting faster, easier, and more powerful than ever in web, desktop and portal solutions. Compatibility with an extensive variety of data sources makes it a go-to solution for organizations across the globe. The 2016 release brings some of the biggest changes in years, and the full depth and breadth of these changes can create a serious snag in your workflow. For a clear tutorial geared toward the working professional, Professional Microsoft SQL Server 2016 Reporting Services and Mobile Reports is the ideal guide for getting up to speed and producing successful reports. Книги по базам данных.

Fill the gap between planning and doing with SSIS 2014 The 2014 release of Microsoft's SQL Server Integration Services provides enhancements for managing extraction, transformation, and load operations, plus expanded in-memory capabilities, improved disaster recovery, increased scalability, and much more. The increased functionality will streamline your ETL processes and smooth out your workflow, but the catch is that your workflow must change. New tools come with new best practices, and Professional Microsoft SQL Server 2014 Integration Services will keep you ahead of the curve. SQL Server MVP Brian Knight is the most respected name in the business, and your ultimate guide to navigating the changes to use Microsoft SQL Server Integration Services 2014 to your utmost advantage. Implement new best practices for effective use of SSIS Work through tutorials for hands-on learning of complex techniques Read case studies that illustrate the more advanced concepts Learn directly from the foremost authority on SSIS SQL Server Integration Services is a complex tool, but it's the lifeblood of your work. You need to know it inside out, and you must understand the full potential of its capabilities in order to use it effectively. You need to make sure the right architecture is in place. Professional Microsoft SQL Server 2014 Integration Services is your roadmap to understanding SSIS on a fundamental level, and setting yourself up for success. Книги по базам данных.

Learn to take advantage of the opportunities offered by SQL Server 2014 Microsoft's SQL Server 2014 update means big changes for database administrators, and you need to get up to speed quickly because your methods, workflow, and favorite techniques will be different from here on out. The update's enhanced support of large-scale enterprise databases and significant price advantage mean that SQL Server 2014 will become even more widely adopted across the industry. The update includes new backup and recovery tools, new AlwaysOn features, and enhanced cloud capabilities. In-memory OLTP, Buffer Pool Extensions for SSDs, and a new Cardinality Estimator can improve functionality and smooth out the workflow, but only if you understand their full capabilities. Professional Microsoft SQL Server 2014 is your comprehensive guide to working with the new environment. Authors Adam Jorgensen, Bradley Ball, Ross LoForte, Steven Wort, and Brian Knight are the dream team of the SQL Server community, and they put their expertise to work guiding you through the changes. Improve oversight with better management and monitoring Protect your work with enhanced security features Upgrade performance tuning, scaling, replication, and clustering Learn new options for backup and recovery Professional Microsoft SQL Server 2014 includes a companion website with sample code and efficient automation utilities, plus a host of tips, tricks, and workarounds that will make your job as a DBA or database architect much easier. Stop getting frustrated with administrative issues and start taking control. Professional Microsoft SQL Server 2014 is your roadmap to mastering the update and creating solutions that work. Книги по базам данных.

Harness the power of social media to predict customer behavior and improve sales Social media is the biggest source of Big Data. Because of this, 90% of Fortune 500 companies are investing in Big Data initiatives that will help them predict consumer behavior to produce better sales results. Written by Dr. Gabor Szabo, a Senior Data Scientist at Twitter, and Dr. Oscar Boykin, a Software Engineer at Twitter, Social Media Data Mining and Analytics shows analysts how to use sophisticated techniques to mine social media data, obtaining the information they need to generate amazing results for their businesses. Social Media Data Mining and Analytics isn't just another book on the business case for social media. Rather, this book provides hands-on examples for applying state-of-the-art tools and technologies to mine social media – examples include Twitter, Facebook, Pinterest, Wikipedia, Reddit, Flickr, Web hyperlinks, and other rich data sources. In it, you will learn: The four key characteristics of online services-users, social networks, actions, and content The full data discovery lifecycle-data extraction, storage, analysis, and visualization How to work with code and extract data to create solutions How to use Big Data to make accurate customer predictions Szabo and Boykin wrote this book to provide businesses with the competitive advantage they need to harness the rich data that is available from social media platforms. Книги по базам данных.

How to effectively use BigQuery, avoid common mistakes, and execute sophisticated queries against large datasets Google BigQuery Analytics is the perfect guide for business and data analysts who want the latest tips on running complex queries and writing code to communicate with the BigQuery API. The book uses real-world examples to demonstrate current best practices and techniques, and also explains and demonstrates streaming ingestion, transformation via Hadoop in Google Compute engine, AppEngine datastore integration, and using GViz with Tableau to generate charts of query results. In addition to the mechanics of BigQuery, the book also covers the architecture of the underlying Dremel query engine, providing a thorough understanding that leads to better query results. Features a companion website that includes all code and data sets from the book Uses real-world examples to explain everything analysts need to know to effectively use BigQuery Includes web application examples coded in Python Книги по базам данных.

A complete guide to Pentaho Kettle, the Pentaho Data lntegration toolset for ETL This practical book is a complete guide to installing, configuring, and managing Pentaho Kettle. If you’re a database administrator or developer, you’ll first get up to speed on Kettle basics and how to apply Kettle to create ETL solutions—before progressing to specialized concepts such as clustering, extensibility, and data vault models. Learn how to design and build every phase of an ETL solution. Shows developers and database administrators how to use the open-source Pentaho Kettle for enterprise-level ETL processes (Extracting, Transforming, and Loading data) Assumes no prior knowledge of Kettle or ETL, and brings beginners thoroughly up to speed at their own pace Explains how to get Kettle solutions up and running, then follows the 34 ETL subsystems model, as created by the Kimball Group, to explore the entire ETL lifecycle, including all aspects of data warehousing with Kettle Goes beyond routine tasks to explore how to extend Kettle and scale Kettle solutions using a distributed “cloud” Get the most out of Pentaho Kettle and your data warehousing with this detailed guide—from simple single table data migration to complex multisystem clustered data integration tasks. Книги по базам данных.

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition—more than 50% new and revised— is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results. Книги по базам данных.

A must-have guide for the latest updates to the new release of Reporting Services SQL Server Reporting Services allows you to create reports and business intelligence (BI) solutions. With this updated resource, a team of experts shows you how Reporting Services makes reporting faster, easier and more powerful than ever in web, desktop, and portal solutions. New coverage discusses the new reporting tool called Crescent, BI semantic model's impact on report design and creation, semantic model design, and more. You'll explore the major enhancements to Report Builder and benefit from best practices shared by the authors. Builds on the previous edition while also providing coverage of the new features introduced with SQL Server 2012 Explains Reporting Services architecture and BI fundamentals Covers advanced report design and filtering techniques, walking you through each design, discussing its purpose and the conditions where it could be more efficient Discusses semantic model design, Report Builder, Crescent, and more Targets business analysts and report designers as well as BI solution developers Professional Microsoft SQL Server 2012 Reporting Services is mandatory reading if you are eager to start using the newest version of SQL Server Reporting Services. Книги по базам данных.

An in-depth look at the radical changes to the newest release of SISS Microsoft SQL Server 2012 Integration Services (SISS) builds on the revolutionary database product suite first introduced in 2005. With this crucial resource, you will explore how this newest release serves as a powerful tool for performing extraction, transformation, and load operations (ETL). A team of SQL Server experts deciphers this complex topic and provides detailed coverage of the new features of the 2012 product release. In addition to technical updates and additions, the authors present you with a new set of SISS best practices, based on years of real-world experience that have transpired since the previous edition was published. Details the newest features of the 2012 SISS product release, which is the most significant release since 2005 Addresses the keys to a successful ETL solution, such as using the right enterprise ETL tool and employing the right ETL architecture in order to meet the system requirements Includes additional case studies and tutorial examples to illustrate advanced concepts and techniques Professional Microsoft SQL Server 2012 Integration Services is a valuable resource that meets the demands and high expectations of experienced SSIS professionals. Книги по базам данных.

An essential how-to guide for experienced DBAs on the most significant product release since 2005! Microsoft SQL Server 2012 will have major changes throughout the SQL Server and will impact how DBAs administer the database. With this book, a team of well-known SQL Server experts introduces the many new features of the most recent version of SQL Server and deciphers how these changes will affect the methods that administrators have been using for years. Loaded with unique tips, tricks, and workarounds for handling the most difficult SQL Server admin issues, this how-to guide deciphers topics such as performance tuning, backup and recovery, scaling and replication, clustering, and security. Serves as a must-have how-to guide on the new features of the 2012 release of Microsoft SQL Server Walks you through ways to manage and monitor SQL Server and automate administration Guides you through SQL Azure for cloud computing, data replication, and data warehouse performance improvements Addresses client-connectivity enhancements, new features that ensure high availability of mission-critical applications, and tighter integration with Excel and SharePoint for data analysis and reporting Highlights major changes to the suite of SQL Server BI tools, including integration, reporting, and analysis services Includes real-world case examples and best practices from Microsoft insiders If you're a database administrator eager to get started with the newest version of SQL Server, then this book is essential reading. Книги по базам данных.

Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques is an authoritative guidebook for setting up a comprehensive fraud detection analytics solution. Early detection is a key factor in mitigating fraud damage, but it involves more specialized techniques than detecting fraud at the more advanced stages. This invaluable guide details both the theory and technical aspects of these techniques, and provides expert insight into streamlining implementation. Coverage includes data gathering, preprocessing, model building, and post-implementation, with comprehensive guidance on various learning techniques and the data types utilized by each. These techniques are effective for fraud detection across industry boundaries, including applications in insurance fraud, credit card fraud, anti-money laundering, healthcare fraud, telecommunications fraud, click fraud, tax evasion, and more, giving you a highly practical framework for fraud prevention. It is estimated that a typical organization loses about 5% of its revenue to fraud every year. More effective fraud detection is possible, and this book describes the various analytical techniques your organization must implement to put a stop to the revenue leak. Examine fraud patterns in historical data Utilize labeled, unlabeled, and networked data Detect fraud before the damage cascades Reduce losses, increase recovery, and tighten security The longer fraud is allowed to go on, the more harm it causes. It expands exponentially, sending ripples of damage throughout the organization, and becomes more and more complex to track, stop, and reverse. Fraud prevention relies on early and effective fraud detection, enabled by the techniques discussed here. Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques helps you stop fraud in its tracks, and eliminate the opportunities for future occurrence. Книги по базам данных.

Cut warranty costs by reducing fraud with transparent processes and balanced control Warranty Fraud Management provides a clear, practical framework for reducing fraudulent warranty claims and other excess costs in warranty and service operations. Packed with actionable guidelines and detailed information, this book lays out a system of efficient warranty management that can reduce costs without upsetting the customer relationship. You'll dig into the whole spectrum of warranty fraud, from simple sloppy procedures to systematic organized crime, and get to know the fraudulent parties, the victims, as well as the objectives and methods of the fraudulent activities in different scenarios. You'll learn how to implement controls to detect and reduce fraudulent claims and decrease the overall warranty costs. The impact of fraudulent claims is plainly spelled out alongside detailed descriptions of typical symptoms and process gaps present in diverse companies. A comprehensive, multi-modal framework for robust warranty management is presented as a template for revamping your own company's strategy. Fraudulent warranty claims occupy an estimated 3-15 percent of the average company's warranty costs, which generally average between 1-4 percent of sales. Many companies are unaware of the issue or struggle to take action against the claims for fear of upsetting business partners, or because they lack tangible evidence. This book details a robust warranty control framework that institutes transparency and control over the whole warranty chain—supporting the process far beyond just fraud reduction. Understand the different actors (customers, sales channels, service agents, warranty providers, etc.) and different forms of warranty fraud Uncover issues in your company's warranty processes Learn methods to detect and prevent fraudulent activities Implement a robust system of warranty cost control Warranty fraud is a major cost-control issue for most companies, but the sensitive nature of the topic leaves most reluctant to share their experiences and divulge their strategies. Warranty Fraud Management brings warranty fraud out into the open, and provides a clear, actionable framework for cost-savings through fraud reduction. Книги по базам данных.

If you've not programmed with Transact-SQL, this book is for you.It begins with an overview of SQL Server query operations and tools used with T-SQL, and covers both the 2005 and 2008 releases of SQL Server query tools and the query editor. The book then moves to show you how to design and build applications of increasing complexity. Other important tasks covered include full text indexing, optimizing query performance, and application design and security considerations. The companion website also provides all of the code examples from the book. Книги по базам данных.

A dream come true for those looking to improve their data fluency Analytical data is a powerful tool for growing companies, but what good is it if it hides in the shadows? Bring your data to the forefront with effective visualization and communication approaches, and let Data Fluency: Empowering Your Organization with Effective Communication show you the best tools and strategies for getting the job done right. Learn the best practices of data presentation and the ways that reporting and dashboards can help organizations effectively gauge performance, identify areas for improvement, and communicate results. Topics covered in the book include data reporting and communication, audience and user needs, data presentation tools, layout and styling, and common design failures. Those responsible for analytics, reporting, or BI implementation will find a refreshing take on data and visualization in this resource, as will report, data visualization, and dashboard designers. Conquer the challenge of making valuable data approachable and easy to understand Develop unique skills required to shape data to the needs of different audiences Full color book links to bonus content at juiceanalytics.com Written by well-known and highly esteemed authors in the data presentation community Data Fluency: Empowering Your Organization with Effective Communication focuses on user experience, making reports approachable, and presenting data in a compelling, inspiring way. The book helps to dissolve the disconnect between your data and those who might use it and can help make an impact on the people who are most affected by data. Use Data Fluency today to develop the skills necessary to turn data into effective displays for decision-making. Книги по базам данных.

The vast majority of software applications use relational databases that virtually every application developer must work with. This book introduces you to database design, whether you're a DBA or database developer. You'll discover what databases are, their goals, and why proper design is necessary to achieve those goals. Additionally, you'll master how to structure the database so it gives good performance while minimizing the chance for error. You will learn how to decide what should be in a database to meet the application's requirements. Книги по базам данных.

The next wave of business intelligence, Self-Service BI, seeks to meet the demands of powerful hardware and shorter decision time frames. This book introduces PowerPivot for Excel and SharePoint, showing you how to use this innovative software for self-service analytics and reporting. Authored by key members of the Microsoft team that built the product, this book will guide you through the use of in-memory BI server technology, data analytics eXpressions, and report gallery. The book also discusses how to deploy and manage sandbox servers, and a companion website provides sample reports and applications. Книги по базам данных.

This friendly, easy-to-use guide shows experienced Access users how to use VBA (Visual Basic for Applications) to build Access databases and applications, but also covers programming fundamentals for nonprogrammers Includes practical, ready-to-use VBA code examples that readers can type or copy and paste from the Web into their own database projects Explains basic VBA skills and concepts for nonprogrammers, such as procedures, variables, and loops Covers more advanced topics, such as record sets and other programming activities that are unique to Access programming Author has written more than ninety computer books and has been working with databases since the early 1980s Книги по базам данных.

Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions. Книги по базам данных.

Get up to speed on the extensive changes to the newest release of Microsoft SQL Server The 2012 release of Microsoft SQL Server changes how you develop applications for SQL Server. With this comprehensive resource, SQL Server authority Robert Vieira presents the fundamentals of database design and SQL concepts, and then shows you how to apply these concepts using the updated SQL Server. Publishing time and date with the 2012 release, Beginning Microsoft SQL Server 2012 Programming begins with a quick overview of database design basics and the SQL query language and then quickly proceeds to show you how to implement the fundamental concepts of Microsoft SQL Server 2012. You'll explore the key additions and changes to this newest version, including conditional action constructs, enhanced controls for results paging, application integration with SharePoint and Excel, and development of BI applications. Covers new features such as SQL Azure for cloud computing, client-connectivity enhancements, security and compliance, data replication, and data warehouse performance improvements Addresses essential topics including managing keys, writing scripts, and working with store procedures Shares helpful techniques for creating and changing tables, programming with XML, and using SQL Server Reporting and Integration Services Beginning Microsoft SQL Server 2012 Programming demystifies even the most difficult challenges you may face with the new version of Microsoft SQL Server. Книги по базам данных.

Delve into your data for the key to success Data mining is quickly becoming integral to creating value and business momentum. The ability to detect unseen patterns hidden in the numbers exhaustively generated by day-to-day operations allows savvy decision-makers to exploit every tool at their disposal in the pursuit of better business. By creating models and testing whether patterns hold up, it is possible to discover new intelligence that could change your business's entire paradigm for a more successful outcome. Data Mining for Dummies shows you why it doesn't take a data scientist to gain this advantage, and empowers average business people to start shaping a process relevant to their business's needs. In this book, you'll learn the hows and whys of mining to the depths of your data, and how to make the case for heavier investment into data mining capabilities. The book explains the details of the knowledge discovery process including: Model creation, validity testing, and interpretation Effective communication of findings Available tools, both paid and open-source Data selection, transformation, and evaluation Data Mining for Dummies takes you step-by-step through a real-world data-mining project using open-source tools that allow you to get immediate hands-on experience working with large amounts of data. You'll gain the confidence you need to start making data mining practices a routine part of your successful business. If you're serious about doing everything you can to push your company to the top, Data Mining for Dummies is your ticket to effective data mining. Книги по базам данных.

Unravel the mysteries of blockchains Blockchain technologies are disrupting some of the world’s biggest industries. Blockchain For Dummies provides a fast way to catch up with the essentials of this quickly evolving tech. Written by an author involved in founding and analyzing blockchain solutions, this book serves to help those who need to understand what a blockchain can do (and can't do). This revised edition walks you through how a blockchainsecurely records data across independent networks. It offers a tour of some of the world’s best-known blockchains, including those that power Bitcoin and other cryptocurrencies. It also provides a glance at how blockchain solutions are affecting the worlds of finance, supply chain management, insurance, and governments. Get a clear picture of what a blockchain can do Learn how blockchains rule cryptocurrency and smart contracts Discover current blockchains and how each of them work Test blockchain apps Blockchain has become the critical buzzword in the world of financial technology and transaction security – and now you can make sense of it with the help of this essential guide. Книги по базам данных.

Find out what Blockchain is, how it works, and what it can do for you Blockchain is the technology behind Bitcoin, the revolutionary 'virtual currency' that's changing the way people do business. While Bitcoin has enjoyed some well-deserved hype, Blockchain may be Bitcoin's most vital legacy. Blockchain For Dummies is the ideal starting place for business pros looking to gain a better understanding of what Blockchain is, how it can improve the integrity of their data, and how it can work to fundamentally change their business and enhance their data security. Blockchain For Dummies covers the essential things you need to know about this exciting technology's promise of revolutionizing financial transactions, data security, and information integrity. The book covers the technologies behind Blockchain, introduces a variety of existing Blockchain solutions, and even walks you through creating a small but working Blockchain-based application. Blockchain holds the promise to revolutionize a wide variety of businesses. Get in the know about Blockchain now with Blockchain For Dummies and be ready to make the changes to business that your colleagues and competitors will later wish they'd done. Discover ten ways Blockchain can change business Find out how to apply a Blockchain solution See how to make data more secure Learn how to work with vendors Filled with vital information and tips on how this paradigm-changing technology can transform your business for the better, this book will not only show you Blockchain's full potential, but your own as well! Книги по базам данных.

When you hear the word “database,” do your eyes glaze over? Does the mention of fields and tables make your blood pressure skyrocket? Does the idea of entering and using hyperlinks make you hyperventilate? Whether you’re running a business or a household . . . whether you need to be able to quickly access customer information, your recipe for chicken cacciatore, or the Little League team’s records, Access 2003 holds the key. This friendly guide unlocks the secrets of using Access 2003 to store, manage, organize, reorganize, and use data! It gives you: The basics of the whole database concept Suggestions for solving problems with Access What you need to know to design, build, use, and change Access tables Info on the ten most common types of fields The scoop on using queries to unearth the answers hiding somewhere in your data Guidelines for using the Access report system to make short work of long, previously time-consuming, reports In the relaxed, comfortable For Dummies style, this book has easy-to-follow, step-by-step instructions and lots of screen shots. If you want to create and manage a database for a huge auction house, this guide will get you going . . . going . . . gone. If you want to create a database for your music collection, it gives you the score then shows you how to use formatting and add graphics to jazz it up. You’ll get the low-down on extracting all kinds of information from databases and putting that information to practical use. You’ll discover how to: Use Label Wizard to create mailing labels, file labels, shipping labels, or name tags Use Chart Wizard to create line charts, bar, cone, and column charts, pie and donut charts, area charts, and XY and bubble charts Use Auto Reports to create columnar or tabular reports and then fine-tune them Export reports to Microsoft Word and Excel Get your data Web-ready and put it on the Internet in either static or dynamic form Build forms with Form Wizard And speaking of high-tech fun, Access 2003 For Dummies even tells you how to install and use speech recognition software with Access 2003. So if the idea of working with databases has you talking to yourself, this is just the book you need. Книги по базам данных.

The easy guide to Microsoft Access returns with updates on the latest version! Microsoft Access allows you to store, organize, view, analyze, and share data; the new Access 2013 release enables you to build even more powerful, custom database solutions that integrate with the web and enterprise data sources. Access 2013 For Dummies covers all the new features of the latest version of Accessand serves as an ideal reference, combining the latest Access features with the basics of building usable databases. You'll learn how to create an app from the Welcome screen, get support for your desktop databases, and much more. Includes coverage of all the new features of Access 2013, including the updated interface Shows you how to create and share reports Features special videos and materials created by the authors to help reinforce the lessons included in the book Helps you build data analysis and interface tools for your specific needs Offers plenty of techniques and tips for solving common problems Access 2013 For Dummies provides you with access to the latest version of this database tool. Книги по базам данных.

Are you a visual learner? Do you prefer instructions that show you how to do something – and skip the long-winded explanations? If so, then this book is for you. Open it up, and you will find clear, step-by-step screen shots that show you how to tackle more than 170 Access 2007 tasks. Each task-based spread includes easy, visual directions for performing necessary operations, including * Navigating the new interface * Using templates to create databases * Entering and editing data * Working with tables and fields * Creating simple or summary queries * Linking to Excel(r) worksheets * Helpful sidebars offer practical tips and tricks * Full-color screen shots demonstrate each task * Succinct explanations walk you through step by step * Two-page lessons break big topics into bite-sized modules Книги по базам данных.