How To Prepare Defense-Related Scientific and Technical Reports

Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. «It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning.» —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York «I am extremely impressed by the step lucidity of what is presented.» —Dr D. H. Eaton, North Carolina University «A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing.» —Kenneth Simmonds, Professor of Marketing and International Business, London Business School «Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!» —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio

A complete guide to understanding cluster randomised trials Written by two researchers with extensive experience in the field, this book presents a complete guide to the design, analysis and reporting of cluster randomised trials. It spans a wide range of applications: trials in developing countries, trials in primary care, trials in the health services. A key feature is the use of R code and code from other popular packages to plan and analyse cluster trials, using data from actual trials. The book contains clear technical descriptions of the models used, and considers in detail the ethics involved in such trials and the problems in planning them. For readers and students who do not intend to run a trial but wish to be a critical reader of the literature, there are sections on the CONSORT statement, and exercises in reading published trials. Written in a clear, accessible style Features real examples taken from the authors’ extensive practitioner experience of designing and analysing clinical trials Demonstrates the use of R, Stata and SPSS for statistical analysis Includes computer code so the reader can replicate all the analyses Discusses neglected areas such as ethics and practical issues in running cluster randomised trials How to Design, Analyse and Report Cluster Randomised Trials in Medicine and Health Related Research provides an excellent reference tool and can be read with profit by statisticians, health services researchers, systematic reviewers and critical readers of cluster randomised trials.

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

A SCIENTIFIC APPROACH TO WRITING Technical ideas may be solid or even groundbreaking, but if these ideas cannot be clearly communicated, reviewers of technical documents—e.g., proposals for research funding, articles submitted to scientific journals, and business plans to commercialize technology—are likely to reject the argument for advancing these ideas. The problem is that many engineers and scientists, entirely comfortable with the logic and principles of mathematics and science, treat writing as if it possesses none of these attributes. The absence of a systematic framework for writing often results in sentences that are difficult to follow or arguments that leave reviewers scratching their heads. This book fixes that problem by presenting a “scientific” approach to writing that mirrors the sensibilities of scientists and engineers, an approach based on an easily-discernable set of principles. Rather than merely stating rules for English grammar and composition, this book explains the reasons behind these rules and shows that good reasons can guide every writing decision. This resource is also well suited for the growing number of scientists and engineers in the U.S. and elsewhere who speak English as a second language, as well as for anyone else who just wants to be understood.

How to Succeed in College and Beyond is an insightful, inspired guide to the undergraduate experience that helps students balance the joy of learning with the necessity of career preparation. Features a wealth of advice for getting the most from an undergraduate education, especially inthe areas of arts and humanities, written by an experienced educator and mentor Covers the entire undergraduate experience, from high school preparation, applications,financial aid, each undergraduate year from freshman to senior, junior year abroad course selection, and extra-curricular activities, to independent study, honors essays, graduate school, dissertations, and career searches Discusses the benefits of pursuing an arts and humanities degree including how to write effectively, speak articulately, and think critically and discusses how to balance the joy and practicality of education in terms of getting vocationally-focused qualifications. Packed with information that is as helpful to students as it is to their parents, teachers, and advisors, this guide is a indispensible resource for prospective and present undergraduates

A straightforward guide to inventing, patenting, and technology commercialization for scientists and engineers Although chemists, physicists, biologists, polymer scientists, and engineers in industry are involved in potentially patentable work, they are often under-prepared for this all-important field. This book provides a clear, jargon-free, and comprehensive overview of the patenting process tailored specifically to the needs of scientists and engineers, including: Requirements for a patentable invention How to invent New laws created by President Obama's 2011 America Invents Act The process of applying for and obtaining a patent in the U.S. and in foreign countries Commercializing inventions and the importance of innovation Based on lecture notes refined over twenty-five years at The University of Akron, How to Invent and Protect Your Invention contains practical advice, colorful examples, and a wealth of personal experience from the authors.

A complete, how-to-do-it guide to planning, programming, implementing, and trouble-shooting today's pacemakers and other implantable cardiac devices Edited by a team of leading clinician-educators this is a practical, go-to reference for trainees and clinical staff who are new to or less experienced with the programming and management of implantable devices. It distills device best-practices into a single, quick-reference volume that focuses on essential tasks, common pitfalls, and likely complications. Each chapter follows a hands-on, how-to-do-it approach that helps readers quickly master even the most challenging device-related tasks—such as programming and how to respond confidently when complications arise. Today's pacemakers and other implantable EP devices are to earlier versions what smart phones are to rotary phones. They are not only smaller and more comfortable; they offer complex programming options that allow clinicians to adapt a device to individual patient requirements. As they continue to become smaller, smarter, and more adaptable, these devices also become more challenging for clinicians to set up, manage and monitor. This unique, quick-reference guide dramatically reduces the learning curve for mastering this essential technology by giving doctors and technicians the how-to information they need. Focuses on tasks clinicians perform, including pre-implementation, planning, programming, management, troubleshooting, and more Shows how expert clinicians achieve optimal outcomes in their own labs with real-world examples Features more than 300 images, including ECGs, X-ray and fluoroscopy, images from device interrogation, intracardiac electrograms, and color electoanatomical maps Provides eight videos on an accompanying website demonstrating key tasks and techniques Also available in an eBook version, enhanced with instructional videos, How-to Manual for Pacemaker and ICD Devices is an indispensable tool of the trade for electrophysiologists, fellows in electrophysiology, EP nurses, technical staff, and industry professionals.

This book is not only of practical value. It's also a lot of fun to read. Michael Jackson, The Open University. Do you need to know how to create good requirements? Discovering Requirements offers a set of simple, robust, and effective cognitive tools for building requirements. Using worked examples throughout the text, it shows you how to develop an understanding of any problem, leading to questions such as: What are you trying to achieve? Who is involved, and how? What do those people want? Do they agree? How do you envisage this working? What could go wrong? Why are you making these decisions? What are you assuming? The established author team of Ian Alexander and Ljerka Beus-Dukic answer these and related questions, using a set of complementary techniques, including stakeholder analysis, goal modelling, context modelling, storytelling and scenario modelling, identifying risks and threats, describing rationales, defining terms in a project dictionary, and prioritizing. This easy to read guide is full of carefully-checked tips and tricks. Illustrated with worked examples, checklists, summaries, keywords and exercises, this book will encourage you to move closer to the real problems you're trying to solve. Guest boxes from other experts give you additional hints for your projects. Invaluable for anyone specifying requirements including IT practitioners, engineers, developers, business analysts, test engineers, configuration managers, quality engineers and project managers. A practical sourcebook for lecturers as well as students studying software engineering who want to learn about requirements work in industry. Once you've read this book you will be ready to create good requirements!

The Dirichlet distribution appears in many areas of application, which include modelling of compositional data, Bayesian analysis, statistical genetics, and nonparametric inference. This book provides a comprehensive review of the Dirichlet distribution and two extended versions, the Grouped Dirichlet Distribution (GDD) and the Nested Dirichlet Distribution (NDD), arising from likelihood and Bayesian analysis of incomplete categorical data and survey data with non-response. The theoretical properties and applications are also reviewed in detail for other related distributions, such as the inverted Dirichlet distribution, Dirichlet-multinomial distribution, the truncated Dirichlet distribution, the generalized Dirichlet distribution, Hyper-Dirichlet distribution, scaled Dirichlet distribution, mixed Dirichlet distribution, Liouville distribution, and the generalized Liouville distribution. Key Features: Presents many of the results and applications that are scattered throughout the literature in one single volume. Looks at the most recent results such as survival function and characteristic function for the uniform distributions over the hyper-plane and simplex; distribution for linear function of Dirichlet components; estimation via the expectation-maximization gradient algorithm and application; etc. Likelihood and Bayesian analyses of incomplete categorical data by using GDD, NDD, and the generalized Dirichlet distribution are illustrated in detail through the EM algorithm and data augmentation structure. Presents a systematic exposition of the Dirichlet-multinomial distribution for multinomial data with extra variation which cannot be handled by the multinomial distribution. S-plus/R codes are featured along with practical examples illustrating the methods. Practitioners and researchers working in areas such as medical science, biological science and social science will benefit from this book.

Focuses on how to use web service computing and service-based workflow technologies to develop timely, effective workflows for both business and scientific fields Utilizing web computing and Service-Oriented Architecture (SOA), Business and Scientific Workflows: A Web Service–Oriented Approach focuses on how to design, analyze, and deploy web service–based workflows for both business and scientific applications in many areas of healthcare and biomedicine. It also discusses and presents the recent research and development results. This informative reference features application scenarios that include healthcare and biomedical applications, such as personalized healthcare processing, DNA sequence data processing, and electrocardiogram wave analysis, and presents: Updated research and development results on the composition technologies of web services for ever-sophisticated service requirements from various users and communities Fundamental methods such as Petri nets and social network analysis to advance the theory and applications of workflow design and web service composition Practical and real applications of the developed theory and methods for such platforms as personalized healthcare and Biomedical Informatics Grids The authors' efforts on advancing service composition methods for both business and scientific software systems, with theoretical and empirical contributions With workflow-driven service composition and reuse being a hot topic in both academia and industry, this book is ideal for researchers, engineers, scientists, professionals, and students who work on service computing, software engineering, business and scientific workflow management, the internet, and management information systems (MIS).