Junk Genius: Stylish Ways to Repurpose Everyday Objects, with over 80 Projects and Ideas

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

Better Together provides powerful and implementable solutions to fostering gender equality in your business. As a result, your business will be more successful, your customers will be happier with better products/services, and your employees will be much more fulfilled. Women are one half of our species and over half of the earth’s population. There is no product or service women don’t buy. And yet, today only twenty-four women CEOs lead America’s Fortune 500 companies. If you survey the landscape of founders who’ve created the most successful companies of recent years, you will mostly find white males. Zuckerberg, Dorsey, Cheskey, Kalanick, Evan Spiegel—captains of Facebook, Twitter, Airbnb, Snapchat—revolutionary founders who have created massively valuable companies impacting billions. Does this mean that women don’t have great ideas, that women don’t build and lead great companies? The goal of Better Together is to provide managers, employees, CEOs, and board members a guide to build a sustainable robust female workforce at all levels.

Ideas are like buses, you wait forever and then 500 come along at once. The Big Idea Book is 500 novel, ingenious and downright crazy ideas designed to inspire, amuse and divert. Developed by the team behind the innovative website, Idea-a-Day at www.idea-a-day.com, it covers everything from business to travel, politics to money and everything in between. Idea-a-Day has a vast network of followers and contributors – some famous, some infamous, some revered, some reviled – who post ideas to be read, enjoyed, used or abused. Seth Godin, Malcolm Maclaren and Wayne Hemmingway are just a few of its fans. In The Big Idea Book all this creative energy is mixed together with unpublished ideas, quotes, cartoons, illustrations and thought-pieces to give creatives and cool office types a visual and intellectual treat guaranteed to kickstart the imagination and creative flair!

In this book, the founder of object-oriented ontology develops his view that aesthetics is the central discipline of philosophy. Whereas science must attempt to grasp an object in terms of its observable qualities, philosophy and art cannot proceed in this way because they don't have direct access to their objects. Hence philosophy shares the same fate as art in being compelled to communicate indirectly, allusively, or elliptically, rather than in the clear propositional terms that are often taken – wrongly – to be the sole stuff of genuine philosophy. Conceiving of philosophy and art in this way allows us to reread key debates in aesthetic theory and to view art history in a different way. The formalist criticism of Greenberg and Fried is rejected for its refusal to embrace the innate theatricality and deep multiplicity of every artwork. This has consequences for art criticism, making pictorial content more important than formalism thinks but less entwined with the social sphere than anti-formalism holds. It has consequences for art history too, as the surrealists, David, and Poussin, among others, gain in importance. The close link between aesthetics and ontology also invites a new periodization of modern philosophy as a whole, and the habitual turn away from Kant’s thing-in-itself towards an increase in philosophical «immanence» is shown to be a false dawn. This major work will be of great interest to students and scholars of philosophy, aesthetics, art history and cultural theory.

Effective creative strategies and campaigns for business owners or marketers Whether it's on the Web, in a book, or live in-person, the most effective solutions are those that unexpectedly grab our attention. David Langton and Anita Campbell identify eye-catching and thought-provoking marketing and PR tips, ideas, and creative «stunts.» This compendium of winning ideas will inspire small business leaders, creative professionals, and students. Award-winning visual communication designer David Langton has worked for a range of businesses from Fortune 500 leaders to small businesses. Anita Campbell, an internationally known small business expert, reaches over 2 million small business owners and stakeholders annually. Through case studies, photos, and illustrations, Visual Marketing displays creative marketing campaigns that brought attention to small businesses in unique, compelling, and unexpected ways. Online visual marketing solutions may include apps, interactive games tools and modules; infographics; HTML emails / e-newsletters; widgets; YouTube videos; flash animation; social networking campaigns; websites, weblets, mini-sites; blogs; podcasts / MP3s; projected signage; PowerPoint / keynote presentations In print solutions may include brochures, flyers; annual reports; books; direct mail, post cards; newsletters; invitations; letters; press releases; infographics On-site, giveaways, exhibit, and tradeshow solutions may include live events and performances; signs; billboards; exhibits; banners; tent cards; posters; plasmas screens; kiosks; giveaways: tchotchkes, t-shirts, tote bags, etc.; floor graphics/vinyl graphic wraps With Visual Marketing, you'll discover 99 powerful strategies for capturing the attention of your potential customers.

Retirement planning isn't something that happens at a specific point in time or at a specific age – we are all affecting our retirement plans every day with every decision we do or don't make. Canadians are living longer, and the average retiree in the future may have as much as 30 years of retirement to plan for, and there are many simple things that will impact our eventual retirement life. 52 Ways to Wreck Your Retirement identifies 52 things we do that could wreck our retirement, explains why it puts your retirement at risk, and provides the strategy to correct the mistake, or better still, avoid it entirely. The book is organized under several key areas of the planning process, including: Starting to Plan for Retirement Mistakes around Investing Mistakes around Debt Saving for Retirement Pensions Living in Retirement Spending in Retirement New Realities about Retirement 52 Ways to Wreck Your Retirement is not a feel-good book about how wonderful retirement will be or an alarming fear-mongering book about dying broke, nor is it a get-rich-late-retirement solution. Quite simply, it is an easily-accessible and practical guide written for Canadians of all ages that gives you the tools you need to better manage the financial and personal aspects of your retirement.

Praise for Predicting Market Success «Predicting Market Success has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.» —Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation «In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions.» —Seth M. Siegel, Cochairman, The Beanstalk Group «Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick.» —Lenore Skenazy, syndicated columnist «Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability.» —Erich Joachimsthaler, Chairman, Vivaldi Partners «If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to.» —John Gaffney, Executive Editor, Peppers & Rogers Group

Find creative ways to make money in businesses with little competition Using interviews with unconventional entrepreneurs, the author's own wide-ranging experience with weird jobs, and extensive research, 101 Weird Ways to Make Money reveals unusual, sometimes dirty, yet profitable jobs and businesses. Whether you're looking for a job that suits your independent spirit, or want to start a new business, this unique book shows you moneymaking options you haven't considered. Most of these outside-the-box jobs don't require extensive training, and are also scalable as businesses, allowing you to build on your initial success. Jobs and businesses covered include cricket and maggot farming, environmentally friendly burials, making and selling solar-roasted coffee, daycare services for handicapped children, and many more Each chapter features a «where the money is» section on how to scale-up and be profitable Author writes a popular website and email newsletter on unusual ways to make money Whether you're seeking a new career, an additional revenue stream, or a new business idea, you will want to discover 101 Weird Ways to Make Money.

‘A simply brilliant book – modern, clever, beautiful and full of delicious recipes. Go Anna!’ Jamie OliverA completely modern vegetarian cookbook, from an exciting young food writer, that fits perfectly with how we want to eat today.Nowadays, everyone wants to eat a little more healthily. Whether that’s moving away from meat, eating more fruit and vegetable, or finding ways to include nutritious grains. But no one wants healthy eating to be a chore – we all want food that’s delicious, easy to prepare and full of excitement and fresh flavours.Anna Jones is a brilliant young food stylist and recipe developer who trained with Jamie Oliver. Her first cookbook will be a repertoire of recipes to help us eat healthily and to thoroughly enjoy every minute of it. Based on how she eats day to day, the recipes will be vegetarian and packed with fresh and nutritious ingredients. From a blueberry and amaranth porridge to start the day, to a sweet potato quesadilla for a quick meal or a tomato and coconut cassoulet for dinner, these are recipes that are modern, satisfying and refreshing. The book will also include quick recipe spreads, for even more ideas: guides to making pesto, how to build a perfect salad, how to enjoy underdog vegetables.