Resistance is Useless. The Art of Business Persuasion

A gripping memoir written by a 96-year-old Jewish Holocaust survivor about his escape from Nazi-occupied Poland in the 1930's and his adventures with the French Resistance during World War IIIn 1937, as the Nazi Party tightened its grip on the city of Danzig (now Gdansk, Poland), Justus Rosenberg’s parents made the wrenching decision to send their son to Paris, where he would have the hope of finishing high school and going on to university in safety. He was sixteen years old, and he would not see his family again for sixteen years more.Even after war broke out in 1939, life in France was peaceful for a time—but when the Nazis pushed toward Paris in the spring of 1940, Justus was forced to flee south to Toulouse. There, a chance meeting put Justus in contact with Varian Fry, the American journalist who ran a refugee network that aided several thousand Jews in escaping Nazi Germany and the Holocaust. With his German background, understanding of French cultural, and fluency in several languages, including English, Justus was ideally positioned to thrive in Fry’s network, coming to master an underworld of counterfeit documents, whispered passwords, black market currency, opportunistic gangsters, and clandestine mountain passes. Justus would spend the rest of the war working for Fry and later the French Resistance, helping to provide safe passage for many intellectuals and artists on the run from the Nazis, among them Hannah Arendt, Marc Chagall, Andre Breton, and Max Ernst. Along the way, he would have a number of close scrapes of his own: on one occasion, he was rounded up to be sent to a labor camp in Poland, and had to make a daring escape to save his life; on another, he narrowly survived after his jeep hits a landmine.An epic saga of survival, with the soul of a spy thriller, The Art of Resistance is also an uplifting story of personal triumph. (Several years after the war, Justus was finally able to track down his family, who he feared had died at the Nazis’ hands.) As Justus writes, “I survived the war through a rare combination of good fortune, resourcefulness, optimism, and, most important, the kindness of many good people.”

Praise for persuasion the art of getting what you want «Dave has exposed the secrets of the most powerful persuaders in the world. This book is a step-by-step guide to changing minds and deeply influencing people in person, in print, on the air, or anyplace else you need to persuade. This book makes persuasion so easy and predictable that it may be the most dangerous persuasion book ever written . . . especially if it ends up in the hands of your competition.» —Mike Litman, CEO, Connect To Success, Inc. and coauthor of Conversations with Millionaires «Dave Lakhani tells you everything you've just got to know about persuasion in this book. It is written provocatively, yet clearly. And it is sure to open your mind while enriching your bank account. I highly recommend it. Fasten your seatbelt when you read it. It takes you on a thrilling ride!» —Jay Conrad Levinson, «The Father of Guerrilla Marketing» and author of the Guerrilla Marketing series of books «Dave Lakhani understands persuasion like few do and is able to break the process down so anyone can understand and use it. I highly recommend this book to anyone who hopes to improve their ability to sell, market, advertise, or negotiate.» —Chet Holmes, Fortune 500 superstrategist and author of the Mega Marketing, Business Growth Masters, and Guerrilla Marketing Meets Karate Master sales programs «Man, talk about persuasive. Dave convinced me to read and review his book, and I don't even like the guy.» —Blaine Parker, author of Million-Dollar Mortgage Radio «Too few books actually put into practice what they promote. Dave Lakhani breaks the mold with this satisfying, powerful read.» —John Klymshyn, author of Move the Sale Forward

These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say. The Art of Business Seduction elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including A Strategic Communication plan The no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React) Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle Your secret weapon in today's business struggle, The Art of Business Seduction peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.

Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

Master the power of influence and persuasion to achieve more in work and life For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Helder—a master of communication and one of Australia’s most sought after speakers on influence—shares ten essential tools that will enable you to influence others so you win the sale or seal the deal. The tools in this book will show you how to read body language, uncover what’s most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more. Written by one of Australia’s most successful speakers on the art of influence Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.

Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your «third circle» Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

An honest assessment for how to determine your individual relationship with charitable giving in today's world From world-renowned philanthropists Charles Bronfman and Jeffrey Solomon of the Andrea and Charles Bronfman Philanthropies comes a comprehensive guide on how to be a canny, street-smart, effective philanthropist, regardless of your income level. It is also a perfect companion for nonprofit program and development executives who would like to introduce donors to their work and their organizations. Despite their critical importance to philanthropy, donors have few resources for solid information about making their gifts-deciding what type of gift to give, how to structure it, the tax implications, what level of follow-up and transparency they should ask for and expect, and countless other complexities. This book fills that vacuum and helps you gain a special understanding of philanthropy as a business undertaking as well as a deeply personal, reflective process. Drawing on decades of experience, the authors offer a fresh, enlivening approach to the nonprofit enterprise that, too often, is undervalued and thought of as the province of the burnt-out and the overwhelmed. Along with its many candid insights and memorable anecdotes, The Art of Giving also offers instruction on how to create a business plan for giving that works for you.