The Long Tail: Why the Future of Business Is Selling Less of More

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Why your business isn't succeeding and what you can do about it While business consultants are having you scour over profit and loss statements, the real truth is businesses don't fail; people quit. The Way You Do Anything Is the Way You Do Everything offers a realistic, sarcastic, and fiercely honest look at how business owners fail to commit. Business success is all about mindset, and author Suzanne Evans helps you uncover your goals and blast away the obstacles that are standing in your way. She offers ways to make more money, more quickly and eliminate everything that doesn't work. Offers specific daily practices to make more money even when every odd is stacked against you Delivers the road map to abandon a job you hate and follow your professional dreams Author Suzanne Evans went from a secretary to seven figure success, and her story has helped her to mentor thousands to change their lives, businesses, and finances forever Take complete control over your life, build wealth faster, and create a business that not only makes money but also makes a difference.

An unhysterical look at the future of employment. We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly so that in two decades our working lives will have been so REWORKED that they are unrecognisable. This is not just about the impact that a low carbon enonomy will have on the way we work. It is also about how the nexus of technology and globalisation will work together with demographic and societal changes to fundamentally transform much of what we take for granted about work. Why will things change so quickly? What will these changes look like? Who will benefit and who will suffer? How do we navigate our career through these times? Lynda Gratton, Professor at London Business School, is the perfect person to answer these questions. For the past three years she has worked with companies around the world to draw up a picture of the Future of Work. In this book Professor Gratton looks at the forces which are changing how we work; explains the potential impact on our future working life; and gives us guidelines on how to thrive in a REWORKED world.

Achieve stellar savings with the techniques used on bradsdeals.com Do More, Spend Less provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world. Author Brad Wilson, founder of BradsDeals.com, explains the techniques and buying strategies that are used on his site, which have saved 19 million consumers more than $200 million on BradsDeals.com in the past year alone. The majority of deals on his site provide free, or nearly free, products and services. This book provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world. Shares why you should never buy an Apple product from the Apple store Details how to spend three weeks in a suite at the Park Hyatt Paris for $20 Shares the unknown way to clean up your credit report and add at least 20 points to your score The entire basis for thinking about how best to shop, spend, travel, bank—essentially all aspects of being a consumer—has fundamentally changed. The power is now in your hands, and Do More, Spend Less shows you how to master your savings.

Travelling the circumference of the truly gigantic Pacific, Simon Winchester tells the story of the world’s largest body of water, and – in matters economic, political and military – the ocean of the future.The Pacific is a world of tsunamis and Magellan, of the Bounty mutiny and the Boeing Company. It is the stuff of the towering Captain Cook and his wide-ranging network of exploring voyages, Robert Louis Stevenson and Admiral Halsey. It is the place of Paul Gauguin and the explosion of the largest-ever American atomic bomb, on Bikini atoll, in 1951. It has an astonishing recent past, an uncertain present and a hugely important future.The ocean and its peoples are the new lifeblood, fizz and thrill of America – which draws so many of its minds and so much of its manners from the sea – while the inexorable rise of the ancient center of the world, China, is a fixating fascination. The presence of rogue states – North Korea most notoriously today – suggest that the focus of the responsible world is shifting away from the conventional post-war obsessions with Europe and the Middle East, and towards a new set of urgencies. Navigating the newly evolving patterns of commerce and trade, the world’s most violent weather and the fascinating histories, problems and potentials of the many Pacific states, Simon Winchester’s thrilling journey is a grand depiction of the future ocean.

Filled with warmth, wit and wisdom, ‘The Future Homemakers of America’ takes us to the heart of female friendship. A novel fans of ‘Divine Secrets of the Ya-Ya Sisterhood’ will not be able to resist.Norfolk,1953. The Fens have never seen anything quite like the girls from USAF Drampton. Overpaid, overfed and over here.While their men patrol the skies keeping the Soviets at bay, some are content to live the life of the Future Homemakers of America – clipping coupons, cooking chicken pot pie – but other start to stray, looking for a little native excitement beyond the perimeter fence. Out there in the freezing fens they meet Kath Pharaoh, a tough but warm Englishwoman. Bonds are forged, uniting the women in friendship that will survive distant postings, and the passage of forty years.

From the author of ‘Saturday Night and Sunday Morning’ come stories of hardship and hope in post-war Britain.The title story in this classic collection tells of Smith, a defiant young rebel, inhabiting the no-man's land of institutionalised Borstal. As his steady jog-trot rhythm transports him over an unrelenting, frost-bitten earth, he wonders why, for whom and for what he is running.A groundbreaking work, ‘The Loneliness of the Long Distance Runner’ captured the grim isolation of the working class in the English Midlands when it was first published in 1960s. But Sillitoe’s depiction of petty crime and deep-seated anger in industrial and desperate cities remains as potent today as it was almost half a century ago.

Part historical narrative, part travelogue through the wilds of the West and part environmental polemic, ‘Selling Your Father's Bones’ is a thrilling journey through the history and wilderness of the stunning area of landscape that is Continental USA.In the summer of 1877, around seven hundred members of the Nez Perce Native American tribe set out on one of the most remarkable journeys in the history of the American West, a 1,700-mile exodus through the mountains, forests, badlands and prairies of modern-day Oregon, Idaho, Wyoming and Montana. They had been forced from their homes by the great wave of settlement that crashed over the West as the American nation was born.Led by their charismatic chiefs, the Nez Perce used their unerring knowledge of the landscapes they passed through to survive six battles and many more skirmishes with the pursuing United States Army, as they raced, with women, children and village elders in their care, towards the safety of the Canadian border. But all Chief Joseph, the young pastoral leader of the exodus, wanted was to return home – to his beloved Wallowa valley, which his dying father had ordered him never to abandon: 'Never sell the bones of your father and your mother.’Now, Brian Schofield retraces the steps of that epic exodus, to tell the full dramatic story of the Nez Perce's fight for survival – and to examine the forces that drove them to take flight. The white settlement of the West had been largely motivated by patriotic fervour and religious zeal, a faith that the American continent had been laid out by God to fuel the creation of a mighty empire. But as he travels through the lands that the Nez Perce knew so well, Schofield reveals that the great project of the Western Empire has gone badly awry, as the mythology of the settlers opened the door to ecological vandalism, unthinking corporations and negligent leadership, which have lest scarred landscapes, battered communities and toxic environments.

From the authors of the fascinating The Age of Cryptocurrency, comes the definitive work on the Internet’s next big thing: the blockchain.Many of the ‘legacy systems’ once designed to make our lives easier and our economy more efficient are no longer up to the task; big banks have grown more entrenched, privacy exists only until the next hack, and credit card fraud has become a fact of life. However, there is a way past all this―a new kind of operating system with the potential to revolutionise our economy: the blockchain.In The Truth Machine, Michael J. Casey and Paul Vigna demystify the blockchain and explain why it can restore personal control over our data, assets, and identities; grant billions of excluded people access to the global economy; and shift the balance of power to revive society’s faith in itself. They reveal the empowerment possible when self-interested middlemen give way to the transparency of the blockchain, while highlighting the job losses, assertion of special interests, and threat to social cohesion that will accompany this shift. With a balanced perspective, Casey and Vigna show why we all must care about the path that blockchain technology takes―moving humanity forward, not backward.

What is school for and why does it matter? The Making of Her asks the big questions. What are the challenges facing students and their teachers today? How do we educate girls to become tomorrow’s leaders? What is the role of a school in a modern, virtual world? This book takes a provocative look at our education system, laying bare the day-to-day experience of school for students, teachers and families. Now, in the twenty-first century, what does it take for every student, regardless of background, to find their passion, reach towards excellence and flourish? Clarissa Farr pulls together everything she has learned during her extraordinary leadership career into a message for our time. If we care about the future for our schools and young people, here are the changes we must make.