The Long Tail: Why the Future of Business Is Selling Less of More

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Citing statistical curves called long-tailed distributions because the tails are very long relative to the heads, Anderson, editor of Wired magazine, focuses on the tail, or the development in the new digital world of an infinite number of niche markets of any size that are economically viable due to falling distribution costs and in the aggregate represent significant sales. Although the author considers primarily media and entertainment companies, he also shows the long-tail effect at eBay, KitchenAid, Legos, Salesforce.com, and Google. His nine rules for successful long-tail strategies include lowering costs and thinking niche (one product, distribution method, or price does not fit all) and giving up control by sharing information and offering choices. In this excellent book, Anderson tells that the story of the long tail is really about the economics of abundance — what happens when the bottlenecks that stand between supply and demand in our culture start to disappear and everything becomes available to everyone.

Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.

Why your business isn't succeeding and what you can do about it While business consultants are having you scour over profit and loss statements, the real truth is businesses don't fail; people quit. The Way You Do Anything Is the Way You Do Everything offers a realistic, sarcastic, and fiercely honest look at how business owners fail to commit. Business success is all about mindset, and author Suzanne Evans helps you uncover your goals and blast away the obstacles that are standing in your way. She offers ways to make more money, more quickly and eliminate everything that doesn't work. Offers specific daily practices to make more money even when every odd is stacked against you Delivers the road map to abandon a job you hate and follow your professional dreams Author Suzanne Evans went from a secretary to seven figure success, and her story has helped her to mentor thousands to change their lives, businesses, and finances forever Take complete control over your life, build wealth faster, and create a business that not only makes money but also makes a difference.

An unhysterical look at the future of employment. We are now facing a revolution in the way we work. A substantial schism in the past which is so great that the work we do will change – possibly so that in two decades our working lives will have been so REWORKED that they are unrecognisable. This is not just about the impact that a low carbon enonomy will have on the way we work. It is also about how the nexus of technology and globalisation will work together with demographic and societal changes to fundamentally transform much of what we take for granted about work. Why will things change so quickly? What will these changes look like? Who will benefit and who will suffer? How do we navigate our career through these times? Lynda Gratton, Professor at London Business School, is the perfect person to answer these questions. For the past three years she has worked with companies around the world to draw up a picture of the Future of Work. In this book Professor Gratton looks at the forces which are changing how we work; explains the potential impact on our future working life; and gives us guidelines on how to thrive in a REWORKED world.

Achieve stellar savings with the techniques used on bradsdeals.com Do More, Spend Less provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world. Author Brad Wilson, founder of BradsDeals.com, explains the techniques and buying strategies that are used on his site, which have saved 19 million consumers more than $200 million on BradsDeals.com in the past year alone. The majority of deals on his site provide free, or nearly free, products and services. This book provides tips, advice, real-world examples, and strategies consumers need to know to compete in the consumer world. Shares why you should never buy an Apple product from the Apple store Details how to spend three weeks in a suite at the Park Hyatt Paris for $20 Shares the unknown way to clean up your credit report and add at least 20 points to your score The entire basis for thinking about how best to shop, spend, travel, bank—essentially all aspects of being a consumer—has fundamentally changed. The power is now in your hands, and Do More, Spend Less shows you how to master your savings.

UnAwesome is UnAcceptable. The Book of Business Awesome is designed as two short books put together—one read from the front and the other read from the back when flipped over. Covering key business concepts related to marketing, branding, human resources, public relations, social media, and customer service, The Book of Business Awesome includes case studies of successful businesses that gained exposure through being awesome and effective. This book provides actionable tools enabling readers to apply the concepts immediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreck stories of unsuccessful businesses and showcases what not to do. Key concepts include the power of peripheral referrals and how to create content for your «third circle» Explains how to re-recruiting your employees and re-court your customers Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

Travelling the circumference of the truly gigantic Pacific, Simon Winchester tells the story of the world’s largest body of water, and – in matters economic, political and military – the ocean of the future.The Pacific is a world of tsunamis and Magellan, of the Bounty mutiny and the Boeing Company. It is the stuff of the towering Captain Cook and his wide-ranging network of exploring voyages, Robert Louis Stevenson and Admiral Halsey. It is the place of Paul Gauguin and the explosion of the largest-ever American atomic bomb, on Bikini atoll, in 1951. It has an astonishing recent past, an uncertain present and a hugely important future.The ocean and its peoples are the new lifeblood, fizz and thrill of America – which draws so many of its minds and so much of its manners from the sea – while the inexorable rise of the ancient center of the world, China, is a fixating fascination. The presence of rogue states – North Korea most notoriously today – suggest that the focus of the responsible world is shifting away from the conventional post-war obsessions with Europe and the Middle East, and towards a new set of urgencies. Navigating the newly evolving patterns of commerce and trade, the world’s most violent weather and the fascinating histories, problems and potentials of the many Pacific states, Simon Winchester’s thrilling journey is a grand depiction of the future ocean.

These days, more than ever, you need an edge to win the job, the sale, or the contract that you want. And once you have it, keeping it is part of the job. You're always selling yourself, getting re-hired everyday with everything you do and say. The Art of Business Seduction elevates your game by allowing you to recognize what's essential in getting noticed for the right reasons and by the right people. You'll get powerful tools you can use immediately, including A Strategic Communication plan The no-fail, four-step L-WAR process (Listen, Watch, Anticipate, React) Real-life exercises you can implement over thirty consecutive days that will then become a winning part of your routine and lifestyle Your secret weapon in today's business struggle, The Art of Business Seduction peels away the hype to give you the unadorned facts on what will drive your continued, consistent success.

Filled with warmth, wit and wisdom, ‘The Future Homemakers of America’ takes us to the heart of female friendship. A novel fans of ‘Divine Secrets of the Ya-Ya Sisterhood’ will not be able to resist.Norfolk,1953. The Fens have never seen anything quite like the girls from USAF Drampton. Overpaid, overfed and over here.While their men patrol the skies keeping the Soviets at bay, some are content to live the life of the Future Homemakers of America – clipping coupons, cooking chicken pot pie – but other start to stray, looking for a little native excitement beyond the perimeter fence. Out there in the freezing fens they meet Kath Pharaoh, a tough but warm Englishwoman. Bonds are forged, uniting the women in friendship that will survive distant postings, and the passage of forty years.