Aqua Shock, Revised and Updated. Water in Crisis

The complete oral history of Monty Python – one of comedy's most legendary and influential troupes – publishing to coincide with the 50th anniversary of their BBC debut.With a foreword by John Oliver from Last Week Tonight‘Some people think it’s very clever and intelligent, and some people say it’s extremely silly and inconsequential, but not many people ignore it’ Michael PalinWith their dead parrots, holy grails and spam, Monty Python revolutionised comedy for the rest of the world. They paved the way for everything from Saturday Night Live to The Young Ones and The Simpsons, ushering in a new brand of surrealist comedy: a stream-of-consciousness sketch show that pushed the boundaries of format, style and content. Its legacy is not only important; it’s monumental.In Monty Python Speaks!, David Morgan has extensively interviewed the entire world of Python – from producers and collaborators like Douglas Adams and Hank Azaria to the founding members themselves – to create the ultimate record of Britain’s most rebellious and successful comedy act. Packed with rare and never-before-seen photographs, and told with the group’s customary wit and irreverence, this newly updated edition, published to o is the inside story of a comedy phenomenon.

An expert on North Korea sheds new light on the enigmatic tyrant From his goose-stepping military parades to his clownish macho swagger, North Korea's Kim Jong-il is an odd amalgam of political cartoon and global menace. In charge of a nuclear arsenal he's threatened to use against the U.S. and Japan, the man, his motives, and the mechanisms of his absolute control over a country of twenty-three million people remains shrouded in mystery. In this second edition of his bestselling Kim Jong-il, Michael Breen, a leading expert on North Korea, dispels common myths and fallacies about the so-called «Dear Leader,» while turning a spotlight on the man to reveal his true nature and the nature of his hold over a country ravaged by poverty and famine. Looks at Kim from a broad perspective, unlike most other books that cater exclusively to those interested in policymaking and international relations Features new information about succession plans, as well as the latest scoop on the mounting pressure among world leaders to thwart North Korea's nuclear ambitions Illustrated with rare photographs of Kim and his regime Highly accessible and suitable for anyone interested in learning more about North Korea, it's government, and its leader, Kim Jong-il unravels the mysteries, the myths, and the fallacies about the man in charge in ways that will entice even the harshest critics.

Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, needs, and motivations. In this non-technical book for executives, business owners, and marketers, search engine strategy guru Vanessa Fox—who created Google's portal for site owners, Google Webmaster Central—explains what every marketer or business owner needs to understand about search rankings, search data, comprehensive search strategies, and integrating your strategy into the businesses processes. Updated statistics, tools, and recommendations Details about the latest changes from Google, Bing, and the overall search landscape Explanation and recommendations related to Google's substantial new search algorithm, know as «Panda» Discussion of the changing landscape of the integration of search and social media, including the addition of Google+ to the mix Traditional marketing isn't enough anymore. Businesses need to evolve as customer behavior evolves. Marketing in the Age of Google shows you how.

The complete oral history of Monty Python – one of comedy's most legendary and influential troupes – publishing to coincide with the 50th anniversary of their BBC debut.With a foreword by John Oliver from Last Week Tonight‘Gilliam is one of the most manipulative bastards in that group of manipulative bastards. Michael is a selfish bastard, Cleese a control freak, Jonesy is shagged out and now forgets everything, and Graham as you know is still dead. I am the only real nice one!’ Eric IdleWith their dead parrots, holy grails and spam, Monty Python revolutionised comedy for the rest of the world. They paved the way for everything from Saturday Night Live to The Young Ones to The Simpsons. Its founding members, including the supremely talented writers/performers John Cleese, Terry Gilliam, Terry Jones and Michael Palin, ushered in a new brand of surrealist comedy: a stream-of-consciousness sketch show that pushed the boundaries of format, style and content. Its legacy is not only important; it’s monumental.In Monty Python Speaks!, David Morgan has extensively interviewed the entire world of Python – from producers and collaborators like Douglas Adams, to the founding members themselves – to create the ultimate record of Britain’s most revolutionary and successful comedy act. Packed with rare and never-before-seen photographs, and told with all the group’s customary wit and irreverence (and spam), this is the inside story of a comedy phenomenon.

Proven principles for sustainable success, with new leadership insight PEAK is the popular, transformative guide to doing business better, written by a seasoned entrepreneur/CEO who has disrupted his favorite industry not once, but twice. Author Chip Conley, founder and former CEO of one of the world’s largest boutique hotel companies, turned to psychologist Abraham Maslow's Hierarchy of Needs at a time when his company was in dire need. And years later, when the young founders of Airbnb asked him to help turn their start-up home sharing company into a world-class hospitality giant, Conley once again used the principles he’d developed in PEAK. In the decade since this book's first edition, Conley's PEAK strategy has been developed on six continents in organizations in virtually every industry. The author’s foundational premise is that great leaders become amateur psychologists by understanding the unique needs of three key relationships—with employees, customers, and investors—and this message has resonated with every kind of leader and company including some of the world’s best-known, from Apple to Facebook. Avid users of PEAK have found that the principles create greater loyalty and differentiation with their key stakeholders. This new second edition includes in-depth examples of real-world PEAK companies, including the author’s own at Airbnb, and exclusive PEAK leadership practices that will take you—and your company's performance—to new heights. Whether you're at a startup or a Fortune 500 company, at a for-profit, nonprofit, or governmental organization, this book can help you and your people reach potential you never realized you had. Understand how Maslow's hierarchy makes for winning business practices Learn how PEAK drove some of today's top businesses to success Help employees reach their full potential—and beyond Transform the customer experience and keep investors happy The PEAK framework succeeds because it elevates the business from the inside out. These same principles apply in the boardroom, the breakroom, and your living room at home, and have proven to be the foundation of healthy, fulfilled lives. Even if you think you're doing great, you could always be doing better—and PEAK gives you a roadmap to the next level.

“REIN MASTERFULLY CAPTURES WHERE [CONSUMERS] HAVE BEEN AND WHERE THEY DREAM OF GOING.” —FORTUNE PRAISE FOR THE END OF CHEAP CHINA “Brilliantly written.” —Financial Times “Rein combines elegant writing and methodical research. Years of working in China have given him access to important players. Incisive interviews with billionaires, business executives, government officials, and migrant workers guide the pulse of the narrative . . . essential reading.” —USA Today “Engaging. Full of vivid anecdotes from Chinese billionaires to senior party officials and even prostitutes. For any foreigners thinking about doing business in the Middle Kingdom, The End of Cheap China is a good place to start.” —Reuters “Must-read.” —Consulting Magazine “A lively read.” —Straits Times “An inside look.” —Industry Week “Compelling, engaging, informative.” —The Cayman Islands Journal “Lively, well-written book.” —South China Morning Post “Engaging, highly readable style with real-life examples from vast catalog of China research. For good measure, Rein wedded into China’s elite, marrying the granddaughter of 1980s Politburo chairman Marshal Ye Jianying” —Asia Times

A SUNDAY TIMES BESTSELLERWaterstones Nonfiction Book of the Month (June)‘THE POLITICAL BOOK OF THE YEAR’ Sunday Times‘You will not read a more important book about America this year’ Economist‘A memoir of life in the Trump-voting white working class is the political book of the year’ Sunday Times‘Hillbilly Elegy’ is a passionate and personal analysis of a culture in crisis – that of white working-class Americans. The decline of this group, a demographic of the United States that has been slowly disintegrating over forty years, has been reported on with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck.The Vance family story begins hopefully in post-war America. J. D.’s grandparents were “dirt poor and in love,” and moved north from Kentucky’s Appalachia region to Ohio in the hopes of escaping the dreadful poverty around them. They raised a middle-class family, and eventually their grandchild (the author) would graduate from Yale Law School, a conventional marker of their success in achieving generational upward mobility.But as the family saga of ‘Hillbilly Elegy’ plays out, we learn that this is only the short, superficial version. Vance’s grandparents, aunt, uncle, sister, and, most of all, his mother, struggled profoundly with the demands of their new middle-class life, and were never able to fully escape the legacy of abuse, alcoholism, poverty, and trauma so characteristic of their part of America. Vance piercingly shows how he himself still carries around the demons of their chaotic family history.A deeply moving memoir with its share of humour and vividly colourful figures, ‘Hillbilly Elegy’ is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large segment of the country.

One of the country's most trusted leaders offers time-tested and real world advice for leading in economic hard times From business giant Bill George, the acclaimed author of Wall Street Journal's bestseller True North, comes the just-in-time guide for anyone in a leadership position facing today's unprecedented economic challenges. The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position. A concise handbook for applying proven leadership lessons in tough times Written by Bill George one of America's most trusted business leaders and author of True North and Authentic Leadership Offers realistic actions leaders can take to put their companies on the right long-term path Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.