Marketing

From the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

It's time to make your ideas a reality. Because if not now, when? - Are you feeling overwhelmed by all the information out there about starting a side hustle? - Do you have a great business idea but no clue where to start? - Are you looking for advice to help you build the portfolio career you desire? Side Hustle in Progress: A Practical Guide to Kickstarting Your Business is a handbook packed full of inspiration, no-nonsense advice and fresh ideas to help you feel empowered and excited about your future business idea. It also includes case studies from female founders across a range of industries who have built their own businesses and thrived, including Emma Gannon, Fisayo Longe, Jamie Schmidt, Tania Boler and Victoria Prew. As someone who has been through it before, Elizabeth Ogabi covers everything you need to know as you embark on your side-hustle journey including: - Cultivating an entrepreneurial mindset - Getting clarity on your why, your vision and your mission - Defining your customer - Connecting with your audience - Building your founding team - Financing options - PR tactics and strategies This book will set you up for success in your side hustle so you can avoid wasting your time, money and effort.

Picking up where Liar’s Poker left off (literally, in the bond dealer’s desks of Salomon Brothers) the story of Long-Term Capital Management is of a group of elite investors who believed they could beat the market and, like alchemists, create limitless wealth for themselves and their partners. Founded by John Meriweather, a notoriously confident bond dealer, along with two Nobel prize winners and a floor of Wall Street’s brightest and best, Long-Term Captial Management was from the beginning hailed as a new gold standard in investing. It was to be the hedge fund to end all other hedge funds: a discreet private investment club limited to those rich enough to pony up millions. It became the banks’ own favourite fund and from its inception achieved a run of dizzyingly spectacular returns. New investors barged each other aside to get their investment money into LTCM’s hands. But as competitors began to mimic Meriweather’s fund, he altered strategy to maintain the fund’s performance, leveraging capital with credit on a scale not fully understood and never seen before. When the markets in Indonesia, South America and Russia crashed in 1998 LCTM’s investments crashed with them and mountainous debts accumulated. The fund was in melt-down, and threatening to bring down into its trillion-dollar black hole a host of financial instiutions from New York to Switzerland. It’s a tale of vivid characters, overwheening ambition, and perilous drama told, in Roger Lowenstein’s hands, with brilliant style and panache.

Twenty years after creating the phenomenal bestselling classic The One Minute Manager, Ken Blanchard returns to its roots with the most powerful and essential title in the series as he explores the skills needed to empower yourself to success. In this captivating business parable, bestselling author Ken Blanchard tells the story of Steve, a young advertising executive who is about to lose his job. During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving. The primary message of Self Leadership And the One Minute Manager is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.

We have barely begun to understand what life will be like when China rules the world. This book explains how that will come about and what will change China will replace the United States as the world's dominant power. In so doing, it will not become more western but the world will become more Chinese. Jacques argues that we cannot understand China in western terms but only through its own history and culture. To this end, he introduces a powerful set of ideas including China as a civilization-state, the tributary system, the Chinese idea of race, a very different concept of the state, and the principle of contested modernity. First published in 2009 to widespread critical acclaim - and controversy - 'When China Rules the World: The End of the Western World and the Rise of a New Global Order' has sold a quarter of a million copies, been translated into eleven languages, nominated for two major literary awards, and has been the subject of an immensely popular TED talk. In the three years since the first edition was published, the book has transformed the debate about China worldwide and proved remarkably prescient. In this greatly expanded and fully updated paperback edition, with nearly three-hundred pages of new material backed up by the latest statistical data, Martin Jacques renews his assault on conventional thinking about China's ascendancy, showing how its impact will be as much political and cultural as economic, thereby transforming the world as we know it.